Five Steps to Luxury Bedding Success
Published:
7/4/2018
The luxury sale isn’t a buzzword, it’s not a flash in the pan, nor is it a money grab. Luxury selling is a mindset.
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Three Fundamental Retailing Tools For 2018
Published:
1/14/2018
These tools will amplify your message, capture prospect information, and supercharge your advertising spend.
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Better Bedding & Mattress Sales: One Sentence, One Small Step
Published:
9/23/2017
Saying you are the biggest, the best, in business the longest, and your prices can't be beat... is the wrong sentence!
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Built on Quicksand? Your Advertising
Published:
7/7/2017
Today, more than ever before, it is easy to build your advertising strategy on quicksand.
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Creating a Disney Effect
Published:
3/29/2017
Seven things Disney does to get people to happily open their wallets that are instructive for home furnishings retailers.
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Take Your Retail Show On The Road
Published:
12/28/2016
A discussion of the kinds of show opportunities out there for retailers.
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The 800 Pound Gorilla in Your Beds
Published:
9/30/2016
With 3500 stores and huge marketing power, developments at Mattress Firm present a challenge and an opportunity.
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Salesmanship in Print
Published:
7/7/2016
How to create advertorial marketing assets that really sell for you.
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Five Big Mattress Discoveries
Published:
6/2/2016
Many hardworking retailers struggle to earn the money and live the lifestyle they deserve. Here’s how to change all that.
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Better Bedding & Mattress Sales: Hybrid Marketing
Published:
1/4/2016
What will you do about the online retailers selling lower priced mattress who expect to take market share away from you?
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Welcome Mat Marketing
Published:
9/28/2015
Use “welcome mat marketing” to help new customers realize you’re different, and to make them feel special.
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First Exchange At RetaiL
Published:
7/17/2015
Prospects may be the most overlooked people in your furniture business. Here’s what to do about it.
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Killer Casualness at Retail
Published:
6/9/2015
Casualness can creep in anywhere. It’s your job to cut it out and replace it with intention.
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Helping Before Selling
Published:
3/24/2015
Part 1: Free yourself from a “churn and burn” attitude that ignores the true value of your customers.
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Better Bedding & Mattress Sales: Should You Draw A Line In The Sand?
Published:
12/30/2014
How one mattress retailer decided to stop selling lower priced mattresses that accounted for 20 percent of its sales, and why.
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You Know You Should Do This in 2015
Published:
11/21/2014
Five simple selling techniques you should be able to implement flawlessly.
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Better Bedding & Mattress Sales Series: Money Under Your Mattresses
Published:
7/9/2014
How Gardner’s Mattress & More turned a fax offering into a profitable Sign Sleep Dream promotion.
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