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Furniture World Articles by Katherine Andes

Easy Furniture Web Tip # 301: Adapt and Overcome

Published: 11/30/2020
Weather the lockdown storms by adapting and overcoming.

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Easy Furniture Web Tip #300: Overdue Website Checkup

Published: 11/7/2020
If you haven’t had a website checkup in awhile, be sure to do so soon.

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Easy Furniture Web Tip #299: Tending to Stalled Lockdown Web Marketing Projects

Published: 10/26/2020
A way to get ahead of your competitors is to tend to those web marketing tasks that stalled during the lockdowns.

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Easy Furniture Web Tip 298: Unplug and Replug All Your Devices Weekly

Published: 9/30/2020
Make it a habit to unplug and replug all your devices weekly.

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Easy Furniture Web Tip 297: Animated Logos On Websites? Not!

Published: 9/21/2020
Animated logos are fun and useful, but they aren’t suitable for websites.

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Easy Furniture Web Tip 296: Websites: Design vs. Usability. Which comes first?

Published: 9/7/2020
A high-end furniture store with an elegantly designed website should still keep usability in mind.

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Easy Furniture Web Tip 295: Stay Connected to Your Customers. By Email.

Published: 8/21/2020
For furniture stores competing with online retailers and big box stores, it’s important to keep that personal connection with your customer base.

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Easy Furniture Web Tip 294: Insights from a Writer (not me)

Published: 8/3/2020
Appreciate the talents a terrific copywriter can bring to your business.

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Easy Furniture Web Tip 293: Announce New Pages Everywhere

Published: 7/17/2020
Announce new website pages everywhere you can, the effort will drive traffic to your website and help your website stay relevant and fresh, helping you to build trust between you and your customer base.

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Easy Furniture Web Tip #292: Get New Pages Indexed on Google Faster Via Social Media

Published: 7/6/2020
To help Google find your new web page, post a link to it on your Facebook, Twitter, and other social media pages.

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Easy Furniture Web Tip #290: Quarantine Homework: Check Your Website Links

Published: 4/27/2020
Fight the quarantine blues. Use some of your slow time to tidy up your office and your website.

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Easy Furniture Web Tip 289: Your Website Words Matter

Published: 3/9/2020
Never underestimate the power of the words on your website.

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Easy Furniture Web Tip 288: Are You Guessing At Keywords?

Published: 2/15/2020
Why guess which keyword is best for your web pages when you can know for sure.

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Easy Furniture Web Tip #287: Write It Down. Everything.

Published: 1/18/2020
Promptly, write down every little inspiration for your web marketing.

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Easy Furniture Web Tip #286: When Two Spaces After A Period Is Better

Published: 1/5/2020
When rebuilding your website, be sure to check whether your site’s font style looks best with one-space or two-spaces after a period.

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Easy Furniture Web Tip #285: A Small Specialist Can Improve A Large Website SEO Firm’s Work

Published: 11/11/2019
Even if you have a big firm helping you, you can get even better results with a copywriting SEO specialist.

Read Easy Furniture Web Tip #285: A Small Specialist Can Improve A Large Website SEO Firm’s Work


Easy Furniture Web Tip 284: Keep An Internet Platform Access File

Published: 9/28/2019
Make sure you personally have access to all of your Internet platforms.

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Easy Furniture Web Tip #283: Roll Out the Red Carpet to Your Website

Published: 8/29/2019
Be positive and roll out the red carpet on your website to get folks into your store.

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Easy Furniture Web Tip #282: The Importance of the Lowly Footer for SEO and More.

Published: 7/21/2019
Put some thought into developing your footer to help your visitors and improve your search rankings.

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Easy Furniture Web Tip #281: Google Algo Changes for SEO and Local Search

Published: 7/7/2019
For good local search results, SEO basics are still king.

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Easy Furniture Web Tip #280: Make Your Sales Emails Pretty

Published: 6/13/2019
When writing sales emails, be sure to make it pretty.

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Easy Furniture Web Tip #279: Web Writing Projects and Circling Your Prey

Published: 5/31/2019
It’s natural to procrastinate before tackling a web writing project; it may even be helpful.

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Easy Furniture Web Tip #277: The See-Touch Advantages of Your Brick and Mortar Store

Published: 4/15/2019
Promote the see-touch advantages of shopping in your brick and mortar store.

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Easy Furniture Web Tip #276: Two Easy and Fun Tips for SEO Copywriting

Published: 3/16/2019
One of my favorite SEO copywriting techniques is simply to rearrange the copy to include my client’s best keyword phrases.

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Easy Furniture Web Tip #275: Include Text Transcriptions with Your Videos

Published: 3/4/2019
When a video arrives without the text content or, at least, a good summary, I’m more likely to delete it and not consider it at all.

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Easy Furniture Web Tip #274: Make Email Marketing Consistent and Authentic

Published: 2/5/2019
When folks realize that each time they receive an email from you, that they are tapping into your unique expertise, they will be more likely to consistently open and read it.

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Easy Furniture Web Tip #272: How And Why You Should Claim And Fill Out Your Yelp Business Listing

Published: 1/14/2019
Claim and flesh out your Yelp listing to ensure you get the most exposure for your local furniture business online.

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Easy Furniture Web Tip #271: Want to Improve SEO? Track Your Visitors With Analytics

Published: 11/19/2018
If you want to improve your SEO, be sure to track your website’s visitors with a good tracking tool.

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Easy Furniture Web Tip #270: Optimizing Keyword Phrases Helps Local Firms Compete With National

Published: 10/16/2018
Optimizing the keyword phrases on your local furniture website will help you compete with national online sellers.

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Easy Furniture Web Tip #269: Don’t-Put-That-In Clients

Published: 9/17/2018
Sharing vivid details and examples on your website will help you connect with your customers.

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Easy Furniture Web Tip #268: When Images Go AWOL

Published: 8/19/2018
Put a note in your calendar to review your web pages to ensure none of your images have gone AWOL.

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Easy Furniture Web Tip #267: New Website? It Ain’t Over!

Published: 8/10/2018
For the best possible ROI for your website investment, be sure to plan for the new and unexpected.

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Easy Furniture Web Tip #265: Description Tags. Stories. Cliffhangers. How Long?

Published: 6/22/2018
Write description tags that work for both desktop and mobile searches by putting your most important information in the first 130 characters and extending the cliffhanger.

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Easy Furniture Web Tip #264: Google Giveth. Google Taketh Away.

Published: 6/11/2018
Google does an about face on longer description tags.

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Easy Furniture Web Tip #263: Get An SSL Certificate Post-Haste

Published: 5/13/2018
Your business can no longer afford to go without an SSL certificate.

Read Easy Furniture Web Tip #263: Get An SSL Certificate Post-Haste


Easy Furniture Web Tip #262: Longer Description Tags. It Works!

Published: 4/30/2018
Get more click-through and selling power on the Google search results page by writing longer description tags.

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Easy Furniture Web Tip 261: Relax and Let a Great Headline Float to the Top

Published: 4/16/2018
Writing headlines can be easy if you just look for a great line within your article.

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Easy Furniture Web Tip #260: Now You Can Write Longer Description Tags

Published: 3/17/2018
Take advantage of Google’s new standards and write longer description tags.

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Easy Furniture Web Tip #259: Pictures On Your Website Ain't Enough

Published: 2/24/2018
When developing the content of your website, be sure to include the selling points your sales staff communicates with customers.

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Easy Furniture Web Tip #258: De-That Your Web Content Writing

Published: 2/2/2018
For smoother copy on your website, remove extraneous “thats.”

Read Easy Furniture Web Tip #258: De-That Your Web Content Writing


Easy Furniture Web Tip #257: Every Year Update Your Copyright Dates On Your Website

Published: 1/7/2018
Please check the copyright dates in the footer of your website. You do have copyright dates on your website, right?

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Easy Furniture Web Tip #256: Online “Must Haves” For The Harried Furniture Store Owner

Published: 12/1/2017
Make sure you have an up-to-date website, Facebook page, Yelp listing and Google My Business listing.

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Easy Furniture Web Tip #255: New Google My Business Weekly Post Feature.

Published: 11/14/2017
There’s a new feature that Google My Business offers that furniture retailers should definitely take advantage of.

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Easy Furniture Web Tip #254: How to Get Web and Other Online Content Done

Published: 10/31/2017
To get your web and other online content done in a timely manner, hire a savvy web copywriter who knows the playground.

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