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Furniture World Articles by Scott Hill

Winning Website Tip #6 From PERQ: Can You Tie Your Digital Advertising Back to In-Store Sales?

Published: 3/11/2019
Traffic isn’t the ultimate metric to determine sales performance, you want to know how many sales they generated and the value of those transactions.

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Winning Website Tip #4 From PERQ : Best Lead Management Tips for Home Furnishing Retailers

Published: 8/16/2018
As AI and other interactive technologies transform the way home furnishings retailers handle lead management, it’s important to stay focused on delivering a personalized and timely message that’s helpful in guiding furniture buyers down the sales funnel.

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Winning Website Tip #2 From PERQ

Published: 7/16/2018
As more ecommerce giants use AI and other technologies to attract online shoppers, it’s time for home furnishings retailers to open their minds to a new way of doing business.

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