E.s. Kluft & Company Updates Aireloom Preferred Collection
Furniture World News Desk on
1/26/2019
E.S. Kluft & Company reports that it will unveil a redesigned and expanded Aireloom Preferred Collection at the Winter Las Vegas Market. The collection will have a completely new design, look and additional models that extend the line’s retail price points above $5,000 in queen to give retailers more options to address growing consumer demand for luxury bedding.
“E.S. Kluft & Company created the luxury category in America and has always been able to identify trends in the marketplace. Consumers want to see more options in higher-end goods and we worked closely with our dealers to refine what these offerings would be,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “The Preferred Collection has been a good performer for us, and we are making the line better with these new additions.”
The expanded Aireloom Preferred Collection will be on display in E.S. Kluft & Company’s re-designed Las Vegas Market showroom, space C-1501 of the World Market Center. The showroom, designed in collaboration with an international architect, will feature a refreshed Aireloom brand image and will display the line in a more retail-like setting that conveys the luxury image of the brand and creates demand as an aspirational purchase.
The company will also showcase a variety of new product and lifestyle photography, as well as a new brand commercial, for retailers to incorporate into their bedding showrooms.
“We’re spotlighting Aireloom’s heritage as a California-designed luxury brand but adding a modern twist to show that it is suitable for consumers of luxury goods in all demographic segments in all regions of the country,” Castillo said.
About E.S. Kluft: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. To learn more about Kluft and Aireloom product lines, please visit www.KluftMattress.com and www.Aireloom.com.
E.S. Kluft & Company and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States.