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RM Innovation Partners With Imagine Advertising To Market Fully Integrated Rug Sales, Marketing and Web/e-Commerce Solution.

Furniture World News


RM INNOVATION & Imagine Advertising reported that they have entered into a sales and marketing agreement by which both companies will help brick and mortar rug retailers and rug manufacturers market their businesses.

"We're very excited to team up with Flora Stopher and Imagine Advertising to create a total sales and marketing solution to the $2.5 billion dollar rug category", stated Patrick Bain, Vice President of Sales for RM Innovation. "Together we can now offer rug retailers and manufacturers a complete sales & marketing solution for their brick and mortar stores. This includes rug e-commerce websites and fully integrated marketing solutions that include print, in-store and a variety of digital marketing to support a local rug retailer's sales and marketing efforts. All of the solutions being offered are mobile responsive too", added Bain.

"We offer capabilities that we believe are unmatched in the rug arena, and thus we see this partnership as a perfect fit for both of our companies." stated Flora Stopher, owner of Imagine Advertising. "We've been supplying thousands of retailers and most of the larger furniture manufacturers with sales and marketing support for 18 years, and now we can offer our products and services to the rug category", added Stopher. As part of this sales and marketing alliance, Imagine Advertising will help rug retailers manage the creative and promotional aspects of the RM Innovation rug website program, which will complement the retailer's overall promotional advertising and marketing. "We will have print circulars for delivery via shared mail and/or newspaper distribution, direct mail, matching P.O.S materials, a loyalty points store program, complete digital and social marketing and a lot more," added Stopher. "With this added marketing element, it will make it so much easier for rug manufacturers and retailers to advertise their rug offerings, so that their consumers can visualize ways to design their perfect room," Stopher added.

Through this partnership, Imagine will work directly with the rug manufacturers and retailers, offering the category robust rug websites, integrating RM Innovations Rug Datalink that includes over 225,000 rug SKU's and over one million attached images. Additionally, retailers can upgrade to RM Pro, RM Innovation's rug POS system that has been the industry's leading POS system for 20 years.

"I've been in the rug retailing business for over 25 years and this is the first fully integrated sales, marketing and web/e-commerce solution ever created for the rug category", stated David Khazai, CEO and Founder of RM Innovation. Now rug retailers have a 'one-stop' resource where they can get everything they need, from a robust e-commerce website, POS system and a complete sales and marketing strategy to help them show more and sell more products and services locally", Khazai added.

More information and the ability to schedule appointments can be found here: http://www.rminno.com/high-point-market

HIGH POINT MARKET: Imagine Advertising & RM INNOVATION will share a space in the Retail Resource Center at High Point Market, where retailers can learn more about this new product offering. They will be located at:

1st Floor| Plaza Suites | 222 S. Main Street | High Point, NC 27260| Space 10

For More Information, Contact:

Imagine Advertising
Laura Moore
6141 Crooked Creek Road
Norcross, GA 30092

1-888-488-9517 Ext #108
11300 Decimal Drive
Louisville, Kentucky 40299
United States

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