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BEDGEAR Unveils New Product Category Offerings at High Point Market

Furniture World News


Bedgear™, the pioneer in the performance bedding category, reported that it will unveil its newest product offerings at the bi-annual Spring 2015 High Point Market.

Bedgear is launching four new lines and categories, including bedgear BABY, BG-X, Performance Blanket and FUSION BOOST™ Mattress Topper, as well as a number of line additions that will be available online at www.bedgear.com and in select retail stores beginning in late spring 2015 and into the fall season.

“We are hyper-focused on our customer and our market, and these new categories and line additions are in response to a greater need for even more features that enhance our current product offerings,” said Eugene Alletto, founder and CEO of bedgear. “As pioneers in the performance bedding category, we’re constantly developing innovative, new ways to provide consumers with only the best in performance sleep and recovery.”

The new bedgear products premiering this season at High Point Market include:

  • Bedgear BABY- The baby’s bedding collection, an exciting new category, launches with crib sheets and mattress protectors that provide the same performance features as the bedgear line. The Dri-Tec® Crib Sheets have heat and moisture wicking fabrication that allow a baby to feel cool and dry as well as core compression bands for a secure crib fit. Crib sheets are available in six soft pastel colors: pink, gray, sage, blue, champagne and white. The mattress protectors are available in 5.0 Dri-Tec®, a unique channel-weave construction that facilitates air flow, and 6.0 Ver-Tex®, a contoured channel construction that provides instant heat deflection and feels cool to the touch. Both protectors provide continuous ambient air ventilation, an invisible, waterproof barrier backing for comfort, high-stretch skirting to eliminate bunching and fully banded elastic to ensure a firm grip.

  • BG-X- As a highly anticipated children’s category addition, BG-X premieres with three colorful, kid-friendly pillow designs, PUMP™, NITRO™ and CRUSH™. All BG-X pillows feature Dri-Tec® moisture and heat management fabric in a structural pattern to help keep the head cool and dry, Air-X® gussets that create one-way airflow and prevent allergens and dander from entering the pillow core, a blended BOOST™ foam structure that eliminates pillow bounce to help ensure deep sleep and a unique shape that cradles the head for spinal support.
  • Performance Blanket- A new category essential, the Performance Blanket features ultra lightweight fabrication infused with Air-X® technology for enhanced airflow and breathability. The responsive fiber fill is able to capture warm air for thermal insulation that allows for a temperature regulating surface and flexible shape that dynamically reacts to motion. Its super soft and smooth texture combined with easeful drape provides the utmost in comfort and performance.
  • FUSION BOOST™ Mattress Topper- As the newest addition to the Fusion collection, the lightweight mattress topper is powered by Dri-Tec® performance fabric and Air-X® ventilated panels which advance the temperature regulation capacity of any bed and enhances air flow for better rest and recovery. For added comfort, the BOOST™ solid foam bottom layer ensures weightless pressure relief. The most unique quality of the topper is its ability to regulate temperature control and keep a bed uniformly cool, regardless of varying body temperatures.

In addition, bedgear will showcase line additions to some of their current best-selling performance product, including:
  • FUSION Position Pillows, Series 1.0, 2.0 and 3.0- The new series of pillows are specially suited for sleep position and body profile and feature a moisture wicking Dri-Tec® fabric surface, REACT™ ergo-molding memory foam solid core for neck and spinal support, unique down-alternative hypoallergenic fill and cooling 3D structure Air-X® ventilated panels to help transfer heat away from the head and body. 
  • FUSION Back Rests- Featuring patented Dri-Tec® and Air-X® technologies, the FUSION back rests are equipped with exclusive performance fabric and ventilated air panels that allow for heat dissipation as well as responsive fiber fill created with flexible and firm hypoallergenic fibers to provide the ultimate back support.
  • ALIGN Position Pillow- Powered by Dri-Tec® moisture and heat management fabric, ALIGN Position Pillows will now include a new structural fabric pattern to allow for better airflow, cooler rest and customized for either stomach, back or side sleepers.
  • ASPIRE Position Pillow® - The advanced construction line of sleep position pillows will now include a new structural fabric pattern that provides better sleep recovery. Enhanced with Dri-Tec® surface fabric and a cooling nylon mesh top portion, the ASPIRE pillow’s special thermo-regulating fabric properties transport heat and moisture away from the body, while breathing vapor surface panels pass warm air through the pillow surface and inner covers propel and expel moisture and heat through the Air-X® ventilated gusset panels, returning cool air flow to the sleep surface.
During High Point Market, Eugene Alletto will also be a featured leader at Next Generation-NOW and NAHFA’s “Lunch with Leaders” on Sunday, April 19th from 11:30am- 1:30pm (by appointment) at the NAHFA Retailer Resource Center, First Floor of Plaza Suites. http://ngnow.org/events/lunch-with-leaders/

About bedgear: Founded in 2009, bedgear pioneered the category of performance bedding essentials – uniquely designed products built on a patent-pending sales process that fits your sleep position and body frame, to provide you with the maximum recovery at night. With a “lifehacker” philosophy centered on helping you achieve more, our collection of performance pillows, pillow protectors, mattress protectors and sheets harness cutting-edge fabric technologies like those currently used throughout our active daily lives – when we run, ride bikes, do yoga and just enjoy the outdoors. Manufactured using only flexible materials that provide optimal air flow and allow for free range of motion, bedgear performance bedding products also wick away heat & moisture, so you can temperature regulate at night for better rest. You can’t cheat sleep – but you can get more out of the time you spend in bed with products that fit your individual needs. For more information, visit www.bedgear.com.

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