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Easy Furniture Web Tip #258: De-That Your Web Content Writing

Furniture World News


For smoother copy on your website, remove extraneous "thats".

Years ago, when I was writing magazine articles the editors would often send a style guide for their publications.

One of the guides suggested to “de-that” your article before submitting. It basically stated: Unless the sentence is rendered meaningless without “that” delete it.

For many years, I included that style point in my own copy editing checklist.

At some point I didn’t think I needed that prompt anymore, so I took it off my checklist. (What was I thinking?!)

I was reminded again of the tactic while listening to someone talk about copy editing. I decided to start checking my own work again for too many “thats.”

This is what I found on a recent tip:



After reading through the above, I eliminated two:




The second excerpt reads just a little cleaner.

Easy Furniture Web Tip #258: For smoother copy on your website, remove extraneous “thats.”

Katherine Andes specializes in web content development and copywriting for SEO — including page customization for storefront and franchise websites. Visit her website BetterWebSales.com or phone her at 559.589.0379.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
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