Whitewood / John Thomas Furniture Teams Up with Design Personality for DIY Videos

Furniture World News Desk on 3/24/2018

In Heather Teaches How, Heather will take an unfinished furniture piece from whoa-to-wow, through a series of 1-2-3 steps.

Whitewood Industries recently announced that it's Ready-To-Finish division as well as the company’s SELECT by John Thomas program has teamed up with up-and-coming design personality, and artist, Heather Daily, to bring DIY back to life through a series of “how-to” videos.

The company, founded in 1982, began as a supplier to, then popular, ready-to-finish furniture stores. However, over the past 30 plus years, the ready-to-finish furniture segment, as well as the company as a whole, evolved. The once sought after, ready-to-finish persona slowly diminished with shopper’s looking to purchase “off the shelf”.

According to Bryan Sprinkles, sales and marketing manager of John Thomas Furniture, through its association with Daily, the company seeks to latch on to the quickly emerging rebirth of DIY. Whitewood and John Thomas will be unleashing shopper’s inner designer through step-by-step videos demonstrating how to make home furnishings uniquely their own, or simply choose YOUR STYLE, YOUR COLOR, YOUR WAY and John Thomas will create it.

“Over the past years we’ve evolved into a progressive company with a wide range of unfinished, prefinished, and custom finished products. Our custom finish SELECT program has significantly experienced the most growth, and quickly,” notes Sprinkles. “The growth of this program demonstrates that shoppers want personalized furnishings, the way they want them and SELECT gives them that option. With Heather we’re going to take that to the next level, starting with Whitewood. We’re not just going to inspire shoppers. We’re going to ‘teach’ them how to make their own masterpieces. We’re going to unleash their inner designer.”

In association with Whitewood and John Thomas Furniture, contracted artist to the home furnishings industry, Heather Daily, will bring her philosophy of everyone's home being a unique reflection of their personality, to life, through a collection of videos themed Heather Teaches How.

In Heather Teaches How, Heather will take an unfinished furniture piece from whoa-to-wow, through a series of 1-2-3 steps. The intention is to show shoppers the many possibilities, inspire them, and most importantly, teach them that the impossible, is in fact possible.

The first video will premier this April, with subsequent videos premiering bi-monthly. They’ll be hosted via youtube and shared with Whitewood and John Thomas dealers through social media. Retailers will be permitted, and encouraged, to share the videos with their community as well.

“We’re very excited about working with Heather on this project,” states Sprinkles. “She is extremely talented, has a magnetic personality, and is passionate about inspiring people through art. Her vision aligns perfectly with ours.”

John Thomas Furniture will host a reception introducing Heather to dealers and the design community where Heather will begin working on her first piece. The event is by open invitation and will be held at their 215 South Main Street showroom, Monday April 16th at 5:00. Hors d'oeuvres and drinks will be served.

More about Whitewood Industries: Founded in 1982 as a distributor of ready-to-finish furniture to retail stores throughout the eastern United States, Whitewood Inds. has evolved into a leading supplier of finished and unfinished furniture sold through leading retailers nationwide as well as designing and manufacturing for the hospitality and contract furniture industry.

Today, its four divisions include: Whitewood Ready-To-Finish (unfinished furniture), John Thomas Furniture (casual dining and custom finish programs), International Concepts (a supplier to specialty retailers) and Custom Contract Furnishings (designer/manufacturer contract upholstery). Whitewood is headquartered in Thomasville, N.C., where it employs 300 workers and has manufacturing, warehousing, corporate office and showroom facilities totaling 578,000 square feet. For more information, visit www.whitewoodfurniture.com.

More about Heather Daily: Born into a military family in a small west Texas town, Heather grew up full of intrigue at the variety of cultures and the unique beauty she experienced through living stateside and abroad in the multiple geographies her father’s military service carried the family.

As a young adult, Heather moved to Nashville to attend college on a songwriting scholarship, where she spent several years as a background singer for studio projects and live performance. Although she began her adult life in the music industry, life quickly led her down a different creative path, and she launched her own company of interior paint design--from murals to faux finishes to furniture design.

Holding a Masters of Arts degree from Belmont University, Heather contributed her skills to numerous show homes and her work has been featured in several magazines including Romantic Homes and Southern Living.

Today, Heather is a creator of fine art and is a contracted artist for the Jarrett Bay home collection. Heather has been a featured artist for Prestige Arts, and as a licensed artist for Prestige, she contributes to their collection in a variety themed works.

Heather’s philosophy is that everyone's home should be a unique reflection of their personality and she strives to create unique furniture finishes that contribute to the visual story a home tells.