Two New Therapedic Lines to Debut at High Point Market
Furniture World News Desk on
4/5/2018
The Therawrap2, pictured above, was soft-launched at Las Vegas Market.
Bedding producer Therapedic reports that it will be at the April market showcasing two new product lines.
The two new sleep systems, TheraLuxeHD and Therawrap2, which were soft-launched earlier at the Las Vegas winter market, both found favor with retailers in a big way.
In fact, one of the new systems, Therapedic’s TheraLuxeHD, a four model, heavy-duty performance line, has been designed specifically to accommodate the needs of bigger consumers.
While the TheraLuxe HD is also ideal for any body type, Therapedic’s CEO Gerry Borreggine, explained that the company’s utilization of the heaviest coils, the densest foams and the strongest foundation resulted in this system truly being the “perfect mattress” for consumers with larger body types.
“In creating the TheraLuxeHD, the objective was to create this line to be not only ultra-durable, but to be ultra-plush and ultra-comfortable as well,” Borreggine said.
In order to meet that goal, Therapedic opted to integrate extra coils—almost 2,000 for the queen-sized mattress—and to use only high quality premium foams, including a new high-density gel foam that is also extremely resilient and plush.
Additionally, the company further invested in a heavy foundation support and Bekaert’s “Adaptive” fabrics which are treated with a temperature sensitive polymer to provide a dryer and cooler sleeping environment.
“This new line-up provides a step-up story to our highly successful Medicoil®HD collection by providing four more plush and luxurious models that will retail from $1,299 to $1, 999,” Borreggine said.
The second new line, Therawrap2, is a two-sided, pocketed-coil line designed to deliver enhanced individual conformance, flexibility and unmatched support.
According to Susan Mathes, Therapedic’s VP of Brand Relations, Therawrap2, also the result of next-generation development, offers a myriad of step-up features including Copper gel memory foam and a new high-density foam that provides enhanced resiliency and plushness.
Like TheraLuxeHD, Therawrap2 also features Bekaert’s Adaptive fabrics to offer consumers the driest and coolest sleeping experience possible.
The four models in this line are expected to retail from $999 to $1,299, Mathes confirmed.
“Therawrap2’s story is one of two-sided luxury, comfort and support,” Mathes said, adding, “and along with TheraluxeHD, we are bring two exciting new solutions to the market.”
Both lines will be supported by compelling new marketing concepts that will visually tell the story of each collection.
In addition to these two new lines, Therapedic will also show its most recent additions to its successful Tommy Bahama collections of sleep systems, infused with a myriad of new looks, enhancements and features.
Specifically, some of the innerspring and hybrid models in Therapedic’s Tommy Bahama line offer the exclusive iFlex™ Hybrid Quilt (patent pending), which features over 2,000 micro coils integrated into the quilt.
“This unique design, said to be the world’s first hybrid quilt, provides unparalleled support, durability, and breathability making iFlex™ the most exciting new innovation in the bedding market”, said Borreggine.
The newest Tommy Bahama collection starts at $799 in queen size and goes to $1,799, the company said.
More about Therapedic: Therapedic International is a 60-year-old mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top ten mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed-products are sold exclusively through Bed Bath & Beyond.