The 1st Chair Launches Website to Support Brand Awareness to Consumers

Furniture World News Desk on 5/4/2018

The 1st Chair recently announced that they have launched their website- www.the1stchair.com in conjunction with the arrival of floor samples at over 150 nursery retail stores across the country.

The website is a showcase of current products featured in two series-Yellow Swallowtail Series available at independent retailers and the Monarch Series available at buybuy Baby retailers. Fashion forward styling and a large selection of fabrics will stimulate Moms To Be as they decorate their nurseries.

Each month the website will feature a new nursery trend and the readers will be able to see How to Get the Look on The Butterfly Effect Blog with images and links to supporting accessories. In addition, each new style trend will have a Pinterest Board where consumers can source and share ideas. The Pinterest boards will be added to and refreshed seasonally to inspire how easily mom can change up the nursery with small touches throughout the year.

“Of course there will be more practical information too,” states Konda Berry, VP of Business Development and Product Development. “Our proprietary construction information validates the 1st Chair's benchmark quality. We want our moms, dads and grandparents to enjoy furnishing the nursery, integrating the nursery more seamless to their existing environment and to make the process easy, we offer a listing of great local retailers.”

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More about The 1st Chair: The 1st Chair introduced over 20 styles for their initial launch with a strategy that speaks to the Millennial parents who want nursery décor that compliments their whole home style. From Farmhouse Mod to Urban to Coastal styling and more, The 1st Chair unveils with a flutter of beautiful fabrics and shapes. All gliders and recliners are made in the USA. The 1st Chair is a registered trademark of Savvy Chic Living, a sister company of Heritage Baby Products. For more information, visit The1stchair.com