imm cologne Announces Hall 11 Transformation

Furniture World News Desk on 6/4/2018

Imm Cologne recently announced that in 2019, Hall 11 of the international trade fair will be transformed into Pure Atmospheres as part of the conceptual development of the Pure design segment. “We believe that the name reflects the hall’s essence very well, and this is something that we want to emphasize much more strongly in the future with our creative concept,” says Dick Spierenburg, Creative Director of imm cologne.

Visitors to the Pure Atmospheres exhibitions will become immersed in the universe of brands such as Ligne Roset, Walter Knoll, Cor, Kettnaker, Minotti, Molteni, Flexform, Leolux, Fendi, ClassiCon, Cassina, B&B Italia, Poliform, Schramm and interlübke.

Partial opening of the stands and a more enthralling ambience

To enhance the Pure Atmospheres experience, the trade fair architecture is being opened up to provide a more enticing ambience. With its open facades, the airier and lighter design of the aisles and a variety of prominently positioned themed worlds, Pure Atmospheres is an invitation to wander.

“We want to make Hall 11 more attractive for both our exhibitors and visitors, and simultaneously accentuate its profile,” says Creative Director Dick Spierenburg as he explains the concept behind Pure Atmospheres. “This won’t take much because the exhibitors already speak for themselves,” he adds. The scope of Pure Atmospheres will be further expanded with themed exhibitions, trend showcases and an exclusive gastronomy concept for Hall 11.3.

“Our visitors expect more from a modern trade fair today than a comprehensive market overview and a showcase of innovations; they are looking for orientation and an emotional experience,” says Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. For him, this is what drives the ongoing development of imm cologne. "What's particularly important for us is a consistent brand experience. It is the visitor experience that increasingly defines how a brand is perceived, and this is for us one of the most decisive features differentiating us from our competitors. Alongside the emotional experience, the imm cologne brand experience will also place greater emphasis on the event’s business side,” he explains.

Companies exhibiting in the Pure segment are continuously inventing and reinventing themselves – changing their direction, creating an original feel and presenting new products, designers, fabrics and living concepts.

More about Koelnmesse: Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast-expanding markets to its portfolio. These include the LivingKitchen/CIKB in Shanghai, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the network of the interior decorating industry, Koelnmesse offers direct access to relevant products, contacts, competence and events. For more information, visit http://www.global-competence.net/interiors/