Joelle Kuhlman Joins Hooker Upholstery as Vice President

Furniture World News Desk on 8/2/2018

Hooker Furniture Corporation recently announced that Joelle Kuhlman, a leather upholstery specialist with a combined 25 years of experience in leather, merchandising, and sales has joined the company in the new position of Vice President-Hooker Upholstery.

Reporting to Jeremy Hoff, president of Hooker Casegoods and Upholstery, Kuhlman is responsible for all aspects of merchandising and product development for the upper mid-priced leather upholstery line.

“Joelle brings a tremendous amount of experience as well as focus to Hooker Upholstery. Her established relationships with our key retail partners will help us continue our accelerated growth, while her experience and insight will help us stay on trend and chart the best strategy for Hooker Upholstery going forward.” he said.

Most recently, Kuhlman was with MorriSofa Global where she held the position of Vice President of Sales and Merchandising. Prior to that, she worked as a regional Vice President for Manwah/Cheers.
She resides in Greensboro with her husband and two children.

More about Hooker Furniture: Incorporated in 1924, Hooker Furniture is one of the most respected furniture brands in the world. The company's 2016 acquisition of Home Meridian International (HMI) ranks Hooker as one of the top five sources for the U.S. furniture market. An importer of residential wood and metal furniture and a manufacturer and importer of upholstered furniture, Hooker Furniture is based in Martinsville, Va. Major wood furniture categories include bedroom, dining, accent, home entertainment and home office furniture in the upper-medium price points sold under the Hooker Furniture brand. Hooker's residential upholstered seating companies include Hickory, N.C.-based Bradington-Young, a specialist in upscale motion and stationary leather furniture, Bedford, Va.-based Sam Moore Furniture, specializing in fashion upholstery with an emphasis on cover-to-frame customization, and Martinsville, Va.-based Shenandoah Furniture, an upscale upholstery company specializing in private-label sectionals, modulars, sofas, chairs and beds in the upper-medium price points. The Hooker Upholstery brand offers imported leather upholstery in the upper medium price range. The Home Meridian division addresses more moderate price points and channels of distribution. HMI brands include Pulaski Furniture, Samuel Lawrence Furniture, Prime Resources, Accentrics Home, Sourcing Solutions Group, Right 2 Home and Samuel Lawrence Hospitality.