Alexandra O’Hare Joins Hooker Casegoods as Vice President-Merchandising

Furniture World News Desk on 8/31/2018

Hooker Furniture recently announced that Alexandra O’Hare, an experienced executive in merchandising, product development and brand management, has joined the company in the position of Vice President - Merchandising for Hooker Casegoods.

O’Hare served most recently as Director of Merchandising for Baker Furniture. She was previously with Bernhardt Furniture as Manager of Global Accounts and has held multiple merchandising roles with Baker including brand and product management and merchandising analytics.

Alexandra reports to Jeremy Hoff, President of Hooker Casegoods. “Alexandra’s experience and ability in higher-end merchandising, along with product development for international accounts, brings an excellent skill set to Hooker to help us achieve our growth goals and develop incremental business,” Hoff said. “We are delighted to have her join the Hooker Furniture management team.”

Alexandra and her husband, Ian, live in the High Point area.

More about Hooker Furniture: Incorporated in 1924, Hooker Furniture is one of the most respected furniture brands in the world. The company's 2016 acquisition of Home Meridian International (HMI) ranks Hooker as one of the top five sources for the U.S. furniture market. An importer of residential wood and metal furniture and a manufacturer and importer of upholstered furniture, Hooker Furniture is based in Martinsville, Va. Major wood furniture categories include bedroom, dining, accent, home entertainment and home office furniture in the upper-medium price points sold under the Hooker Furniture brand. Hooker's residential upholstered seating companies include Hickory, N.C.-based Bradington-Young, a specialist in upscale motion and stationary leather furniture, Bedford, Va.-based Sam Moore Furniture, specializing in fashion upholstery with an emphasis on cover-to-frame customization, and Martinsville, Va.-based Shenandoah Furniture, an upscale upholstery company specializing in private-label sectionals, modulars, sofas, chairs and beds in the upper-medium price points. The Hooker Upholstery brand offers imported leather upholstery in the upper medium price range. The Home Meridian division addresses more moderate price points and channels of distribution. HMI brands include Pulaski Furniture, Samuel Lawrence Furniture, Prime Resources, Accentrics Home, Sourcing Solutions Group, Right 2 Home and Samuel Lawrence Hospitality.