Kingsdown Takes on Fashion-Forward Looks and Apparel-Inspired Designs to Boost Sales

Furniture World News Desk on 9/26/2018

Mattress manufacturer Kingsdown recently announced that it has has given its product lineup a style infusion to offer more consumer appeal on retail floors. Woven paisley, polka dots and fashion-forward color combinations adorn the latest Kingsdown mattresses including its luxury Vintage Collection as well as the moderately priced Passions Collection.

The company’s focus on designer looks is part of Kingsdown’s new merchandising strategy on the heels of the recent merger with Kingsdown Canada. Working in conjunction with the merchandising and design team in Canada, the company has added splashes of navy, blue and gray, black and even red accents to its mattresses. Inspired by paisley ties, pocket squares and the ever-trendy polka dot patterns, Kingsdown’s nod to fashion runs throughout the company’s lineup.

“We’ve created a fashionable, color explosion that is supported by great design throughout the Kingsdown line. Our design team has enhanced the specifications of many of the products we had before and dramatically enhanced the aesthetic. Going forward, we’ll be producing anything but an off-the-rack look,” said Frank Hood, president and CEO of Kingsdown.

The redesign of Kingsdown’s Vintage Collection showcases the luxury collection in a silky white cover that features a random, woven paisley pattern in a contrasting deep gray. The mattress borders of each model offer a rich, block stitch for added eye appeal. Tape-edges for the collection were designed with a larger, tailored flange design for an opulent finish.

The Passions Collection was redesigned to feature striking borders reminiscent of a dressy men’s pocket square in gray, blue and white, and an alternative border design in white with the ever-popular navy polka dots. The contemporary looks offer a distinctive look for the popularly priced collection.

“Our No. 1 goal with the redesign of these collections is to be unique and different,” Hood said. “The tie breaker in today’s marketplace is going to be style, and these new designs will definitely stand out.”
Leading mattress manufacturer Kingsdown is building on its recent merger with Kingsdown Canada that took place earlier this year.

More about Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as its manufacturing facility, are also headquartered in Mebane. Toronto, Calgary and Vancouver. International offices are located in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, Texas; Winchester, Virginia; Lakeland, Florida; Stockton, California; Calgary, Alberta; Toronto; Vancouver, British Columbia; Toluca, Mexico; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Seremban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.