BDI Furniture Picks MicroD for Development of Curated Brand Landing Page
Furniture World News Desk on
9/26/2018
MicroD LLC, the provider of online product catalog solutions and digital brand visibility for the home furnishings industry, reports that it has developed a curated website brand landing page with BDI Furniture. BDI, an industry leader in high-end furniture design, wants to make it easy for retailers to promote and sell their products, and give shoppers the in-depth information they crave when researching big ticket home furnishings purchases.
Their partnership with MicroD does just that through the custom website landing page specifically focused on BDI merchandise. The BDI brand defines the intersection of high-end, modern design with practical, everyday living. In an effort to more effectively promote the brand, the merchandise and its story, BDI is offering this landing page to their dealers through MicroD’s OmniVue website platform.
This carefully curated page displays three major categories to simplify the customer buying journey: Entertaining, Working, and Living. By personalizing the shopping experience with a dedicated page on retailers’ online storefronts, the BDI brand now stands out among other competing brands on websites across the country.
“BDI was looking for a partner that offered a creative, attractive, and intuitive way to present the BDI brand and give our retailers an off-the-shelf website tool to help them gain better visibility online. What we developed with the talented team at MicroD was just that.” stated Dana Sciandra, Digital Marketing Manager at BDI Furniture. “Through close collaboration, we designed a landing page that includes rich blog content, clean navigation, beautiful imagery, and BDI-sourced videos to help the consumer learn more about BDI and interact with their retailer.”
Because of MicroD’s ability to leverage digital assets across our collection of dedicated BDI dealers, Build Your Brand landing page program, through the OmniVue website platform, is able to promote a superb brand experience and presentation with aesthetic details, wood grains and finishes, and highly engineered functionality that defines the BDI brand”, explained Richard Sexton, Chief Product Officer at MicroD. “ This group of retailers also understands the importance of the digital customer journey as being consistent with the brand experience, so the brand landing page is a win-win situation for everyone."
More about BDI Furniture: BDI is a premier designer and manufacturer of innovative home furnishings that enhance the way you work, live, and play. Guided by the philosophy that everything has its place, BDI furniture combines original design with innovative function to seamlessly integrate technology into the home and office environments. Collections include media furniture, home entertaining, office solutions, modular storage systems and more. BDI products are available through leading furniture and electronic retailers throughout the United States, Canada, and abroad. For more information, visit www.bdiusa.com
More about MicroD: MicroD is a technology partner in the home furnishings industry who has led the way with innovating online solutions that use an omnichannel approach to increase the customer experience with consistent data and seamless connections between its eCommerce, website platform; product catalog data; interactive product visualization; and electronic data interchange (EDI) solutions. For more information, visit www.microdinc.com.