MicroD Launches iNGAGE Personalized Online Shopping at High Point Market

Furniture World News Desk on 10/6/2018

MicroD LLC, a provider of website solutions and digital brand visibility for the home furnishings industry, recently announced that it is launching the iNGAGE by MicroD online shopping personalization experience at the upcoming October High Point Market.

The iNGAGE platform uses website personalization, behavioral marketing, abandonment marketing, and personal product recommendations to target website visitors with personalized content based on their browsing history. By focusing on these four strategic marketing methods, iNGAGE identifies and delivers customized product offers, promotions, and messages with accuracy and precision for every shopper that visits an iNGAGE-enabled website on the exclusive network of websites.

iNGAGE builds a real-time, comprehensive visitor profile from multiple data sources to serve online shoppers exactly what they want when visiting a retailer or manufacturer website.  Using behavioral marketing, iNGAGE identifies shopper preferences and curates messages specific to that visitor. The targeted content motivates those website visitors to act immediately and make purchases.  This level of personalization leads to a proven decrease in abandonment and an increase in new leads and sales

The platform utilizes a huge network that allows MicroD to pre-identify over 15% of all visitors. That means a shopper coming to a website may already be in the MicroD network. Through its powerful artificial intelligence algorithms, this insightful platform maximizes visitor engagement with dynamic content that guides shoppers through their online experience.

“We know customers prefer to browse online but still enjoy the personal attention they get when visiting a showroom.  Our goal with iNGAGE is to marry those experiences together and provide the customers an online experience that equals the personal attention they receive in-store” stated Ken Widger, Digital Marketing Program Manager at MicroD.  “In a few years, customer’s online experience will be more important than the actual product and pricing. With iNGAGE, we are leading the charge and providing retailers and manufacturers the opportunity to generate more sales opportunities and online growth by providing onsite visitors with an ‘in-store’ experience, online.”

When home furnishings businesses utilize iNGAGE on their website they are able to create campaigns to allow for incentivized social sharing and gamification, as well as modules for easy email capture and promotions designed to optimize for online conversions. With iNGAGE, retailers and manufacturers can steer visitors to the products that fit their style. Whether the visitor is new to the website or a frequent buyer, businesses can personalize through the product recommendation tool at every stage of the buying process.

“iNGAGE is a unique solution  that complements an existing website with functionality with optimized design for mobile devices” commented Richard Sexton, Chief Product Officer at MicroD.  “From website entry to exit, the platform creates site stickiness that keeps visitors engaged with attractive exit offers and cart abandonment inhibitors.  We’ve seen this need in the marketplace and knew it was time to  offer the solution. iNGAGE will be a difference maker for our customers and we look forward to the exciting launch of iNGAGE by MicroD  at this High Point Market!”.