Intiaro Launches Custom Upholstery Configuration Solution

Furniture World News Desk on 10/13/2018

Intiaro, a company offering innovative, immersive 3D visualization solutions to design- oriented brands and interior design professionals, recently announced that it will launch an entirely new version of its Augmented Reality enabled 3D Product Configurator during the High Point Market, October 12-17, 2018. The company has partnered with Lexington Home Brands and will be demonstrating the technology in Lexington’s main showroom complex on National Highway during Market week. Lexington will use the Intiaro solution to facilitate a highly intuitive, customer-friendly digital experience to its Personal Design Series (PDS) upholstery program. PDS allows dealers, consumers, sales associates and interior design professionals to fully customize upholstered seating, offering virtually limitless options.

“The PDS upholstery program represents significant business for Lexington and our retailers,” said Robert Stamper, Senior Vice President of Marketing. “The primary benefit of the program is unlimited customization. The associated challenge is its level of complexity – both in the number of configuration options and dynamic pricing. Visualization is key to an exceptional customer experience, and our goal is to offer an intuitive solution that is visually engaging – empowering the user with tools for creative self- expression. After looking at numerous vendors, we felt the team at Intiaro had the greatest depth of experience and capacity to create a solution that would address configuration, draping, frame customization, pricing, 3D and AR. We couldn’t be more pleased with the results, and are anxious for our dealers to experience it at Market.”

“The PDS upholstery program is one of the most highly configurable and complex in the industry,” said

Pawel Ciach, Chief Executive Officer at Intiaro. “We felt there was a competitive advantage in starting with the most complicated scenario to showcase the capabilities of our technology, and Lexington’s team was well prepared to support the project. In the last five years, we have been working with businesses across a wide range of industry verticals in Europe. Our experience has demonstrated that design- oriented brands selling highly configurable products average a 15% revenue lift, with an associated reduction in returns and order-entry errors. As a result, our focus is singularly on those types of companies, as well as supporting the interior design community, for whom this solution represents a breakthrough enhancement in the efficiency of their workflow”

The new PDS application is designed to work on desktop, tablet and mobile devices. It is particularly effective in creating custom sectional configurations, which are the source of most spatial layout mistakes and order-entry issues. The visualization on-screen allows the user to see changes in the frame design, the fabrication, and custom options in 3D. It also allows the configuration to be printed out in tear-sheet format or emailed to the client.

The flexibility of the solution will allow users to work on their desktop, via a browser-enabled web application and then view the customized piece on mobile, utilizing the AR component to visualize their upholstery in the room of their choice. The solution is designed so that any dealer or interior design professional can incorporate the application into their existing website with a snippet of code. Lexington will be deploying the new PDS solution on their public website for consumer use. For additional information or appointments, contact michal.stachowski@intiaro.com or call 336.697.6677.

More about Intiaro: Intiaro is an industry leader in immersive 3D visualization solutions for design-oriented brands and interior design professionals. The company, organized in 2013, has offices in Warsaw, Poland and Greensboro, North Carolina. With a primary focus on the home furnishings industry, Intiaro specializes in creating desktop, tablet and mobile applications that integrate highly complex data sets, presenting them through a user interface that is both intuitive and engaging. Industry leaders Lexington Home Brands and Ethan Allen Interiors will be the first U.S.-based home furnishings brands to deploy the Intiaro technology solution. The company’s most recent round of equity funding was provided by the Alfabeat, an early-stage venture capital fund. In the U.S., industry veteran Jeff Holmes provided strategic direction in identifying early-stage partners.

More about the Principals: Pawel Ciach, Intiaro Co-Founder and CEO, has degrees in economics and computer science, and worked for Accenture, Ericsson and CGI, one of the largest IT services and consulting companies in the world. He managed a team of 300 consultants doing development and implementation work in a variety of industry verticals.

Michal Stachowski, Intiaro Co-Founder and Vice President of Sales, has degrees in computer science and computer graphics. Prior to founding Intiaro, he founded Agitive, an interactive agency specializing in custom mobile applications. Customers included the U.S. State Department and several major international sports associations.

Dariusz Dudzinski, Intiaro Co-Founder and Vice President of Research and Development, has a degree in computer science and worked for both Accenture and Ericsson. He was co-founder of GoldenLine, the first B2B networking platform in Poland, which was later acquired the Agora Media Group.