Theodore Alexander Launches TA Studio and TA Studio Upholstery Brands
Furniture World News Desk on
10/13/2018
Theodore Alexander announced that it will introduce the second series in its newly unveiled TA Studio and TA Studio Upholstery lines. Inspired by 2019 trends, the TA Studio brand offers a streamlined aesthetic tailored to the rising desire for modern simplicity.
“The TA Studio brands blend our hallmark quality with an approachable, modern aesthetic,” said Neill Robinson, president, Theodore Alexander. “Theodore Alexander imagined this brand to inspire individual expression and to help people curate the modern backdrop for how they want to live today.”
Originally unveiled in spring of 2018, TA Studio celebrates the art of simplicity -- a modern, relaxed personality with an array of visually elegant, clean-lined pieces. Following Theodore Alexander’s successful debut of collections #1 and #2, TA Studio’s collections #3 and #4 will encapsulate simple combinations of metal, leather, veneer and fine finishes with a sophisticated design. For example, the Fisher Occasional and Entertainment pieces feature shagreen embossed leather tabletops and doors, brushed brass bases and moldings as well as walnut veneers executed in subtle modern parquetry.
Complementary TA Studio Upholstery will expand to include a sectional, sleeper sofa and accent chairs. Also introduced in spring of 2018, the upholstery collection of 14 silhouettes includes an extended sofa, sofa and chair, along with three accent chairs, customizable with more than 100 designer fabrics.
“The initial debut of the TA Studio brand received a tremendously positive response last spring,” said Garth Robinson, vice president of sales, Theodore Alexander. “Based on this high level of interest, we are excited to launch the next iteration and unveil two fresh collections in the TA Studio line.”
Located at 229 Russell Avenue in High Point, the Theodore Alexander showroom will be open October 12-17, 2018, starting 7:30 a.m. daily during High Point Furniture Market. For more information on current or debuting collections, visit theodorealexander.com or call 336-885-5005.
More about Theodore Alexander: Theodore Alexander is renowned for unmatched craftsmanship, exquisite finishes and extraordinary design. Covering a diversity of periods and styles, their collections encompass thousands of unique lighting, home accents, case goods and upholstered furnishings. Theodore Alexander and its licensed collections (Althorp Living History, Keno Bros. for Theodore Alexander, Jamie Drake for Theodore Alexander, Michael Berman for Theodore Alexander, and Steve Leung for Theodore Alexander) are available throughout the world at fine furniture galleries and design centers. For more information, visit www.theodorealexander.com.