Casual Market Chicago Celebrates Showroom Openings and Expansions in 2018

Furniture World News Desk on 10/15/2018

Casual Market Chicago reports that it celebrated another successful show in September as casual outdoor sales growth and competition continue to rise.
 
This year, the trade show welcomed more than 46 new temporary exhibitors, but also boasted considerable growth in its collection of permanent showrooms via a number of expansions and new additions, including the relocation of MAMAGREEN and the opening of Pavilion Furniture.
 
After nearly seven years at Design Center at theMART, premium innovative outdoor furniture brand MAMAGREEN took its place within a larger showroom. The brand upgraded its space within Design Center from 734 square feet to 1,826 square feet. Added showroom floor space and high product visibility draws designers and their clients in, and aids in showcasing the wide array of product the manufacturer offers.
 
Additional permanent showroom expansions that debuted prior to Casual Market Chicago included Brown Jordan, Ebel, Eddie Bauer Home Outdoor – Kannoa, Gloster, Lane Venture, Lloyd Flanders and OW Lee.
 
In an effort to provide hospitality and residential designers an engaging space to shop for long-lasting luxury outdoor furniture, Pavilion Furniture opened a 725-square-foot showroom on Design Center’s 15th floor. The streamlined space enables the brand to feature unique designs, including communal dining options from its new Brickell collection and contemporary lounge and dining furniture from its new Kendall collection.
 
Divano Lounge has also opened its doors since Casual Market Chicago 2017, making it a new entry for the 2018 trade show.
 
“The continued growth within the casual outdoor furniture market is exciting, and we appreciate that designers and retailers continue to look to Design Center and Casual Market Chicago to discover new product, as it underscores our role as aleading industry resource,” said Beth Hicks, managing director, marketing for Design Center and Casual Market Chicago. “We are pleased to welcome the design community to the new Pavilion Furniture and MAMAGREEN showrooms, as well as the others that have recently made their debut.”
 
The new MAMAGREEN showroom is located in Suite 1586 and Pavilion Furniture in 1519A at 222 W. Merchandise Mart Plaza.

 
More about MAMAGREEN: MAMAGREEN is a premium innovative outdoor furniture brand, renowned for Belgian design excellence where architectural inspiration is consistently balanced by nature; orientated to casual lifestyles, where mind and body relax. Its evolving design ranges are manufactured to highly exacting standards, for maximum comfort and durability. Incorporated in Chicago, MAMAGREEN was founded by CEO Vincent Cantaert in 2007, with the goal to create a contemporary, unique outdoor experience. Leading-edge outdoor furniture is now distributed internationally, featuring in high-end commercial and residential projects all over the world. For more information, visit www.mamagreen.com.
 
More about Pavilion Furniture: Pavilion has been crafting furniture for over half a century at its headquarters in Miami. A continued dedication to excellence in style, service and quality sets Pavilion apart as an industry leader. While others see the outdoors as an escape from everyday life, Pavilion sees the outdoors as the way to prevent life from escaping us. Pavilion is compiled of craftsmen, designers and visionaries inspired by its city’s range and dynamic use of space. The social magnetism of Miami Beach, the green refuge of Coconut Grove, and the reflective nature of the Everglades have taught them that not all outdoor spaces are created equal. Explore Pavilion’s offering of over 30 collections that are as diverse as the city they live in. For more information, visit www.pavilionfurniture.com.
 
More about Casual Market Chicago: Casual Market Chicago is a four-day trade show that provides retailers with an outlet to find all things related to outdoor and casual living. Featuring the latest products and trends in the industry, Casual Market Chicago is comprised of over 350,000 square feet of outdoor resources including over 50 permanent showrooms and nearly 200 temporary exhibitors. For more than four decades, Casual Market Chicago has been the most complete collection of furniture, trends and accessories for outdoor living. The event, produced by the Merchandise Mart, is the only show in North America dedicated to the casual and outdoor furnishings industry that is exclusively endorsed by the International Casual Furnishings Association (ICFA).  For more information, visit www.casualmarket.com.