Over 149 Years of Service to the Furniture Industry

 Furniture World Logo

FurnitureDealer.Net Upgrades Retailers’ Websites to New Mobile-First, 2-Step Shopping Cart

Furniture World News


FurnitureDealer.Net, a provider of websites and digital marketing services to independent home furnishing retailers, announced that it has upgraded its ecommerce website platform to make online purchases easier, especially on smartphones and tablets.

According to Alex Kirsch, FurnitureDealer.Net Vice President of Client Solutions, “Furniture shoppers increasingly use mobile devices when visiting retailer websites.  Smartphones and tablets now account for nearly two-thirds of all visits to retailer websites on our network.”  That’s why FurnitureDealer.Net has re-engineered its website platform with a mobile-first approach.  “Mobile-first means ensuring shoppers who visit our clients’ websites using mobile devices have a seamless, hassle-free user experience,” said Kirsch.

Over half of retailer websites on FurnitureDealer.Net’s platform include a shopping cart. 

FurnitureDealer.Net’s new mobile-first shopping cart makes it easier and faster to complete an online purchase by reducing the number of checkout steps from seven to two.  “The new shopping cart design is the result of extensive research and analysis of consumer behavior both on our network of retailer websites and in the broader internet retail landscape.  The checkout process is only one part of the customer journey, but we designed ours with the entire journey in mind.  The result is a powerful shopping tool and more intuitive customer experience,” said Kirsch.  For example the new shopping cart has a sleek, simplified look and feel.  There are clear calls to action at each step of the checkout process to give shoppers confidence, trust and peace of mind.  

According to Kirsch, “Payment options are completely integrated, including the ability for customers to scan their credit card using the camera on their mobile device, eliminating the hassle of keying in their payment information.”  The upgrade also includes a deep memory for customer information to encourage and enable faster and more frequent repeat purchases.  

The new shopping cart makes a measurable impact on retailers’ business.  In Beta testing, a Top 100 furniture retailer saw fewer cart abandonments, a higher ecommerce conversion rate and an increase in online sales compared to their former shopping cart.  

FurnitureDealer.Net is making the upgraded new shopping cart available to all retailer clients on its Premium website platform at no cost.  According to Kirsch, “We’re committed to ensuring our clients remain on the forefront of rapidly evolving technology.  So we made a significant investment to upgrade our ecommerce functionality at no cost to our clients.”

About FurnitureDealer.Net: FurnitureDealer.Net helps independent home furnishings retailers develop and implement successful omnichannel growth strategies that convert online furniture shoppers into local customers.  FurnitureDealer.Net provides a world-class responsive ecommerce website platform, publishes and maintains rich, up-to-date product catalogs for hundreds of brands of furniture, mattresses, appliances and consumer electronics, and updates merchandise availability status and prices by integrating retailer websites with POS data.  FurnitureDealer.Net helps clients succeed with business consulting, digital marketing services and merchandising support.  Clients include many of the 150 largest and most successful home furnishings retailers, including six of the past eight HFA Retailers of the Year.  FurnitureDealer.Net also facilitates idea-sharing forums where a community of clients help each other solve problems and innovate.  For more information, visit https://www.furnituredealer.net.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux