BEDGEAR Now Available at Macy’s

Furniture World News Desk on 3/13/2019

BEDGEAR recently announced that it is now available at Macy’s, headlining a curated collection of Performance sleep products in 130 stores and online at macys.com. The in-store experience designed uniquely for Macy’s is the latest installation of BEDGEAR’s trend-setting interactive kiosks focused on both convenience and comfort.
 
Centered around BEDGEAR’s M3 Launchpad, the world’s first modular mattress, the new in-store display was created to help personalize sleep products for the Macy’s shopper. Each BEDGEAR Performance Sleep Shop features a responsive configurator wall where consumers can self-guide through the simple process to build their personalized fit bed via digitally interactive experience within Macy’s mattress gallery. In addition to the M3 configurator wall, the BEDGEAR shop at Macy’s includes two M3 Sleep Pods with sleek, video-enabled frames that sense the shopper’s body frame and activate a motion-enhanced journey, highlighting all the benefits of the M3.
 
“Sleep is personal, and consumers often want the convenience of buying online, while physically exploring a brand to get a sense of the benefits and value, which can only be achieved in-store. Over the past decade, we’ve also learned that consumers love the blend of tactile and virtual to create a real connection with a brand,” said Eugene Alletto, Founder and CEO of BEDGEAR. “Following the very successful launch of the M3, this is an exciting time for BEDGEAR and the best time for us to partner with Macy’s as an internationally known destination for amazing retail and customer experience.”
 
Beginning this month, shoppers in select Macy’s stores across the country can get fit for 100 percent of their total sleep comfort all in one place, as each Performance Sleep Shop includes BEDGEAR mattresses and pillows. In addition to the M3, Macy’s stores will carry the Level, Balance and Storm Performance pillow series. Three of the 130 locations, including Macy’s Herald Square flagship in New York City, will have an expanded BEDGEAR shop with the addition of the Circadian Performance pillow series and Dri-Tec, Dri-Tec Lite and Ver-Tex sheets and Ver-Tex and Dri-Tec blankets, all in assorted colors and sizes.
 
“Macy’s is the mattress destination, and we are continually exploring innovative ways to create engaging experiences for our customers,” said Stacy Bowe, Macy’s general business manager for Home. “BEDGEAR’s M3 Launchpad provides personalized discovery of technologically advanced products that meet our shopper’s health and wellness goals through new, optimized sleep solutions.”

About BEDGEAR PERFORMANCE: Sleep was boring until 2009 when BEDGEAR redefined sleep as an activity with their patented heat and the first moisture management fabric technologies, which create a more awake and connected population. As the only brand of Performance Sleep products, the company introduced personalized fit pillows and mattresses, providing 100% of total sleep comfort based on an individual’s sleep position and body frame. BEDGEAR is proud to manufacture in the U.S., and focuses their innovation on being additive and supportive of specialty retailers. BEDGEAR’s products are sold in more than 4,000 retail stores across every continent and have earned more than 100 U.S. trademark registrations with new ones added every day. Since inception, BEDGEAR has partnered with professional athletes, and has become the choice of more than 15 professional and Olympic sports teams and to the world’s largest marathon, the TCS New York City Marathon. The brand currently features over 200 individual athletes and opinion leaders that sleep on personalized fit products as part of their training regimens. Throughout the years, BEDGEAR has become an iconic American brand that has grown beyond borders to a global footprint from which they’re driving World Peace through commerce.  Sleep Fuels Everything! For more information, visit BEDGEAR.com.