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Craftmaster Announces Representative of the Year

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Pictued L to R: Alex Reeves, Senior VP of Sales and Merchandising; Steve Davis, Craftmaster sales representative for Michigan, Indiana and Ontario; and Roy Calcagne, President, Craftmaster Furniture.

Craftmaster recently announced that Steve Davis was awarded the 2018 Tony Galliher Sales Representative of the Year during the Craftmaster market sales dinner and awards banquet in High Point. Steve is the sales representative for Michigan, Indiana and Ontario,

Alex Reeves, Senior Vice President of Sales and Merchandising, presented the award which honors outstanding sales performance in 2018. “Steve’s commitment to excellence has continuously placed him in the highest echelon of Craftmaster sales performance over the past decade. Steve knows his customers, their objectives, issues and risks and where he is important to each individual retailer. Steve is the consultant that his accounts enthusiastically embrace to enhance their operations while driving sales growth. Steve thinks beyond sales volume strategies, becoming an integral component to his dealer’s success in each of their markets. He is a true professional and a tremendous asset to the Craftmaster team.”

The award is given in honor of Tony Galliher, a Craftmaster sales manager who passed in 2009.


About Craftmaster Furniture: Craftmaster was founded in 1972 in Taylorsville. It is a subsidiary of Samson Holdings, which also owns case goods resources Universal Furniture and Legacy Classic Furniture. For more information, visit www.cmfurniture.com.

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