Over 150 Years of Service to the Furniture Industry

 Furniture World Logo

Roche Bobois Opens Second Showroom on Manhattan’s Upper East Side

Furniture World News



Luxury furnishing brand, Roche Bobois  announced the opening of its new showroom on the Upper East Side in New York City. Situated in the heart of Manhattan’s premier shopping destination at 950 3rd Avenue at the corner of 57th street, the 5,380-square-foot space will showcase Roche Bobois’ Les Contemporains collection and latest Spring/Summer introductions.

The new showroom marks the brand’s fourth location in New York City and the second to open on the Upper East Side following the flagship showroom on Madison Avenue at 35th Street, the first Upper East Side showroom at 207 57th Street and the Upper West Side showroom located at 2040 Broadway. The new showroom is conveniently located across from Roche Bobois’ initial Upper East Side showroom, which now exclusively presents pieces from Les Nouveaux Classiques collection. The new space will display a product offering that is complementary to those featured in the existing location while enhancing Roche Bobois’ overall presence in this luxury shopping destination.

Designed by Roche Bobois’ Paris-based Design Department, the space features signature design elements including a stunning surround of mirrored walls with the brand’s logo, custom wallpapers exclusively photographed and designed for Roche Bobois, sleek marble columns and walls, as well as high ceilings accentuated by a floor-to-ceiling fireplace to create a warm yet modern design.

Visitors of the new showroom will have the opportunity to explore iconic pieces such as the MAH JONG sofa, LEGEND bookcase, ASTROLAB dining table, BUBBLE Sofa, and SPEED UP WATER DROP sideboard as well as discover new introductions including the OVNI cocktail tables, DIGITAL sofa and DOLPHIN armchair. The new space will also feature one of Roche Bobois’ unique offerings, an innovative Design Studio where a team of experienced design consultants is available for client consultations including product selection, customization and advanced 3D planning.

Roche Bobois' collections embody two different, but complementary worlds; the Les Contemporains collection reflects current trends and modern creativity while the Les Nouveaux Classiques collection boldly reinvents traditional furniture and adapts it to today's style. Both collections represent the French "art de vivre", and combine original designs, high-quality materials and unique know-how, now all available on the Upper East Side.

“Opening a second showroom in this location was exciting to us for more than one reason. We are eager to intensify our presence in this area by offering complementary collections and models. We chose the space because of its strong visibility as well as its prime location across the street from the first showroom and in the middle of the district’s already flourishing residential neighborhood,” said Pierre Berardo, General Manager of Roche Bobois North East US. “Based on heavy traffic and existing sales in the brand’s first showroom in the area, the highly anticipated opening of this new showroom, which will complete our brand’s offering, is set to receive a large amount of attention from homeowners in the neighborhood.”

About Roche Bobois: Founded in Paris in 1960, Roche Bobois is a world leader in furniture design and distribution known for its innovative creations, high quality, European know-how, and French Art de Vivre. Each furniture piece is born from a close collaboration between the brand, international designers, and European artisanal workshops.

Through a high level of customization, the brand offers each individual client a personalized approach to interior design. The brand offers two exclusive collections: Les Contemporains, the encompassing contemporary feel of Roche Bobois, brings to life the latest trends in interior design with detailed craftsmanship and creativity; Nouveaux Classiques offers a contemporary take on classic designs with reinterpretations of period style. As a true testimony to its dynamism and very much in sync with the fashion world, Roche Bobois launches an exclusive new collection every 6 months. Roche Bobois currently has 255 showrooms in 55 countries worldwide, of which 31 are located in the U.S. As the brand continues to grow with an average of one store opening every month worldwide. Thanks to a long-established network of European manufacturers and fruitful relationships with renowned designers, the brand has risen to the challenges of achieving an international presence and remains at the forefront of its industry. To learn more visit us at www.roche-bobois.com.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux