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Vitra Appoints New President, North America

Furniture World News


Vitra recently announced that Melissa Shelton will take on the position as President for Vitra North America.

Shelton brings over ten years working in sales and marketing, with expertise growing commercial sales in home, contract and hospitality markets. She joined Vitra in 2017 as Head of Vitra’s Home Division in North America where she was overseeing wholesale, e-commerce and showrooms.

Prior to taking the role at Vitra, she was with Carl Hansen & Søn from 2012 to 2017 where she oversaw sales and marketing.  

Vitra, a family-owned business for eighty years, operates contract and residential sales channels across the US and Canada as well as an e-commerce store and production site.

About Vitra: Vitra is guided by the idea of linking great designers with the company’s technical and cultural know-how to create relevant products and concepts for homes, offices and public spaces. Developed and engineered in Switzerland, Vitra’s products are used by architects, planners, corporations and private citizens around the world to create inspiring environments.

Vitra’s portfolio includes great classics of the twentieth century. Yet classics were not always classics – they started out by breaking conventional rules. In this spirit, Vitra works with contemporary designers to develop innovative solutions to old and new problems.

Now in it’s third generation as a family company, Vitra aims to establish and maintain long-term relationships with designers, customers and employees. In keeping with this goal, product longevity has been a defining principle of the company from the beginning. For more information, visit http://www.vitra.com.

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