MLILY USA Names New President & Turns to Industry Veteran to Head Sales

Furniture World News Desk on 6/21/2019

Pictured L to R is Stephen Chen and Alan Eisenberg.

Strengthening its management team as it expands its operations and business in the U.S., mattress manufacturer MLILY USA announced that it has promoted Stephen Chen to president and hired 30-year mattress industry veteran Alan Eisenberg to replace him as vice president of sales.

Chen has been with MLILY since 2014 in a succession of sales and management posts, and now has responsibility for all aspects of the day-to-day business operations in the United States. Eisenberg had been with Protect-A-Bed since 2007, serving as the sleep accessories supplier’s senior vice president of sales since 2009.

“Over the past five years, Stephen has really helped us build a strong sales team and open new doors for us throughout the country. He understands our vision and culture, and we believe he will help facilitate our rapid expansion in the U.S. market,” said James Ni, chairman and chief executive officer of Healthcare Co. Ltd., parent company of MLILY USA.

Before joining MLILY, Chen spent 25 years in the telecommunications industry, where he worked in a variety of sales, sales management and customer service posts, overseeing B2B sales and marketing of telecommunications and managed IT products. Much of his telecommunications career was spent with Windstream Communications, which focuses on telecommunications products for small and medium-sized customers.

“This is an exciting opportunity to lead one of the industry’s most technologically advanced companies as we expand our U.S. footprint,” Chen said. “These advancements give us the ability to provide a good night’s sleep to consumers and healthy margins for our retail partners.”

A graduate of Purdue University, Chen resides in the Knoxville, Tennessee, area with his family.

Eisenberg began his mattress industry career in 1986 as a key account manager for Sealy. He later spent a decade as vice president of national accounts at Serta. Prior to joining Protect-A-Bed, he was senior vice president of sales at Stainsafe for two years.

“MLILY is a real innovator in the mattress industry globally, with an exciting opportunity for much more robust growth in the United States. We are enhancing our sales team and adding support to more rapidly expand our retailer network,” Eisenberg said. “It has been able to stay at the forefront of the rapid change that has been sweeping the industry in recent years,  and I’m thrilled to be a part of it.”

A resident of West Palm Beach, Florida, he is a graduate of City University of New York-Brooklyn College.

About MLILY USA: MLILY USA is the North American mattress and pillow company of Rugao, China-based Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand and Serbia that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products. For more information, visit www.MLILYUSA.com.