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Shifman Turns Vegas Spotlight on Luxury Latex Line

Furniture World News


Shifman Mattress announced that it is showcasing its all-natural latex line Pure Comfort on its new and improved PowerMotion adjustable bases at the Las Vegas Summer Market, July 28 through August 1.
The updated Pure Comfort collection retains its two-sided construction with improved aesthetics and a more luxurious feel featuring Shifman’s exclusive Sanotuft technique, a hand-sewing process that produces a smooth, buttonless tuft that eliminates shifting and bunching.
Showing off its adjustable bed-friendly design, the Pure Comfort collection will be exhibited on Shifman’s PowerMotion and PowerMotion Plus adjustable bases. Both new and improved bases offer the option of customizable leg heights of six to 10 inches, 850-lb. weight capacity, backlit wireless remote with integrated flashlight, a one-touch button to return to flat position and an anti-snore feature.
“There is growing interest in latex as more people learn the comfort and support benefits it offers, and an all-natural latex mattress with the luxury look and feel of Pure Comfort makes this a must-have for retailers looking to offer the finest sleep experience for their customers,” said company president Bill Hammer.
Answering demand for “luxury and craftsmanship at more accessible price points,” said company officials, the American Heritage collection will be shown at this market and touted as a strong launch collection for many of Shifman’s newest retail partners.
The Shifman showroom is located at C-1554 of the World Market Center.

About Shifman Mattresses: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 125 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.

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