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INVISTA to Expand STAINMASTER and PetProtect Portfolio Through Licensing

Furniture World News



INVISTA, the parent company of the STAINMASTER and STAINMASTER PetProtect portfolio of products, has announced plans to develop new licensed product opportunities and to expand its reach to new audiences.

“We develop products that live up to life’s messiest moments. Through new licensing partnerships, we will bring consumers more ways to experience our brand in complementary categories that will allow them to rest easy and enjoy life, just as we continue to do for the flooring industry,” said Brook Brown, Vice President, STAINMASTER brand.

The STAINMASTER and STAINMASTER PetProtect portfolio will be expanded into home furnishings and home improvement categories that align closely with the brand equities, including furniture, outdoor living, area rugs, upholstery, kitchen countertops, and interior paint.

For more information on licensing, visit www.stainmaster.com/licensing

About STAINMASTER: The STAINMASTER brand is a leader in innovative flooring solutions and home products that hold up to everyday life. The brand offers products that give consumers the confidence to live more fully in their homes. Designed specifically for pets and their people, STAINMASTER PetProtect was launched in 2012 to give pets the freedom to be everywhere in the home. Today, STAINMASTER products continue to help keep homes looking and feeling new because they’re constructed to be high performing with lasting, high-quality materials and innovative designs. To find out more, go to stainmaster.com.

About INVISTA: With leading brands including CORDURA, STAINMASTER and ANTRON, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit invista.com.

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