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Classic Brands Enhances Urban Loft Collection With New Pillow Lineup

Furniture World News



Specialty bedding producer Classic Brands announced that it is adding a line of hybrid and memory foam pillows that can be shipped with any of its Urban Loft boxed beds. The six-pillow lineup adds to Classic’s deep roster of pillow offerings and features the same MDI memory foam found in Urban Loft mattresses.

Carrying retail prices of $49.99 to $79.99, the lineup includes three hybrid models that combine a solid memory foam core with fiber and shredded memory foam, while the others have cores of solid memory foam and solid gel memory foam.

“These pillows are a great way for our dealers to boost the average sales ticket, and since they have many of the same components as our Urban Loft mattresses, it’s an easy transition for the retail sales associate,” said Mark Owen, executive vice president of sales and business development at Classic Brands. “And they can be shipped in a box with the mattress, which greatly simplifies the logistics.”

The pillows are anti-microbial, which inhibits the growth of bacteria and dust mites, and the cool-to-the-touch knit cover works in tandem with the memory foam to keep the sleeper’s head and shoulders cool.

The MDI memory foam used in Urban Loft’s mattresses and pillows is a special formulation that will retain its softness in all types of weather and recovers faster than other types of memory foam.

About Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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