Over 149 Years of Service to the Furniture Industry

 Furniture World Logo

Brown Jordan to Return to Casual Market Chicago

Furniture World News


on

PhotoCaption
The Walter Lamb Aluminum Rocking Chair.

Brown Jordan, the brand of outdoor luxury furnishings, recently announced it's return to the Casual Market in Chicago, September 10-13. This year, Brown Jordan will preview two new collections, Maldives and Walter Lamb Aluminum.

To commemorate Brown Jordan’s 75th anniversary, the brand will be reissuing its memorable mid-century Walter Lamb Bronze collection with modern, elevated materials to withstand the elements. In 1947 the original design was conceived by the founders of the company, Robert Brown and Hubert Jordan in partnership with the renowned designer, Walter Lamb. Made with salvaged bronze and brass piping from sunken naval ships at Pearl Harbor, Lamb created what would become the iconic collection that catapulted the brand to the national stage. Walter Lamb Aluminum, the anniversary collection, will officially launch in 2020.

In addition to Walter Lamb Aluminum, visitors will also get a preview of the upcoming collection, Maldives. Inspired by an aura of leisure and luxury, Maldives begs to be enjoyed with its plush cushions and neutral palette. With this collection, Brown Jordan managed to give the pieces of furniture an elegant, natural teak finish complemented further by the delicate roping. Made for lounging, this line offers a variety of fixed seating including an arm chair, love seat, and ottoman to name a few. Each piece works well in a full outdoor space, including terrace, patio or deck with strong durability to endure the elements.

“We’re looking forward to previewing these very special collections for the first time,” says Stephen Elton, Chief Brand Curator at Brown Jordan. “These memorable pieces really showcase our craftsmanship and timeless design.”


 
About Brown Jordan: Since 1945, Brown Jordan has designed casual furnishings that defined and transformed an industry. Established by Robert Brown and Hubert Jordan in Pasadena, California, Brown Jordan was the first company to create furniture for full-time outdoor use. The first of these innovative designs, constructed of tubular aluminum and vinyl laces, was fittingly called “Leisure,” marking the birth of outdoor furniture. Recognized as a distinguished legacy brand, the company has developed a culture of operational excellence, high quality and continuous innovation over its 70+ year history.

Brown Jordan has won over 50 design excellence awards – more than any other manufacturer in the outdoor furniture industry. The company maintains showrooms in major U.S. markets, including: Chicago, Costa Mesa, Dallas, Los Angeles, Miami, San Francisco and Scottsdale. For more information, call: 800- 734-4252 or visit: www.brownjordan.com.

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.
Read other articles by Nic Ledoux