Dorel to Enter Gaming and Pet Furniture Categories With High Point Launch

Furniture World News Desk on 9/9/2019

The company will be showcasing their new line of pet and gaming furniture, branded Ollie & Hutch (left) and NTense (right) will make their debut this Fall.

Dorel Home, the home furnishings division of Dorel Industries Inc., (TSX: DII.B; DII.A), announced that they will be introducing their newest and most innovative collections at High Point this fall. The company will be showcasing their new line of pet and gaming furniture, making them new entrants in these markets.

Branded Ollie & Hutch, Dorel Home will display a wide range of modern and functional pet furniture in their showroom. Similar to their trendy and market-leading furnishings, the Ollie & Hutch line includes pet-size versions of Dorel Home’s most popular collections and colors, as well as innovations in new products. The Ollie & Hutch line comprises a chesterfield styled pet sofa, pin tufted velvet finishes and upholstery. The pet sofas require minimal assembly and have velvet and linen covers that are stain resistant and machine washable. The line also includes a modern farmhouse style collection of dog beds, litter box enclosures and aquarium stands.

“We are changing the way that pet furniture is perceived and styled in a home. As pet parenting is on the rise, we are enhancing the style of pet furniture to blend more naturally with your home décor,” said Nick Fiore, vice president of sales, marketing and product development at DHP Furniture, a division of Dorel Home.

NTense, Dorel Home’s new gaming brand, will have a display of technology driven designs for both youth and adult consumers at the upcoming market. This line will feature TV stands, desks, high-back chairs, stools, and rockers with sleek styles, RGB light bars, built-in speakers and accessories to enhance any gamer’s dream room.

The desks and TV stands are designed with a balance of mixed materials and edgy details to create an on-trend look with proper storage and ventilation for PC or console gaming systems.

The NTense variety of seating options will ensure the best ergonomics for your gaming preferences with neutral colorways and easy-to-clean surfaces.

“Now’s the breakout time for gaming furniture as youth and adults alike take interest in virtual escapes whether that be through video games or movies,” said Ray Toal, vice president of ecommerce sales at Ameriwood, a division of Dorel Home. “We are excited to become key players in this category and open up to the world of eSports.”

The two brand launches come after months of research in the respective categories and will retail comparably with existing competitors. Ollie & Hutch and NTense will be on display in the Dorel Home’s High Point showroom on floor 9 of the C&D Building.

About Dorel Industries: Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating three distinct businesses in juvenile products, bicycles and home products. Dorel's strength lies in the diversity, innovation and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi, Quinny and Tiny Love, complemented by regional brands such as Safety 1st, Bébé Confort, Cosco, and Infanti. Dorel Sports brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in 25 countries worldwide.