Malouf Emphasizes Technology in New Video for Adjustable Base App
Furniture World News Desk on
11/20/2019
Malouf recently released a navigation video that shows the new modern interface and latest tech advancements for the Malouf Base App.
Produced by the award-winning Malouf video team, the navigation video explains how to successfully connect a mobile device with a Malouf adjustable bed base via Bluetooth®. Following the setup process, the video show users how to access and control the various features of the Malouf Base App, including Partner Control and Siri™ Shortcuts.
"Our customized app complements our selection of premium adjustable bed bases," said VP of Sales Mike Douglas. "Now, we've created a video that shows customers how to take advantage of the app's advanced features and get the most out of their adjustable bed base experience."
Malouf first launched the Malouf Base App in 2018. Today, the company's in-house software engineering team, consisting of over 20 developers, continues to enhance the app to give customers an elevated sleep experience.
"When we first looked at the other bed base apps on the market, we were disappointed," said Nate Obray, director of the Malouf software engineering team. "That initial exposure inspired us to make an app that we wanted to use, and that is useful for customers in their everyday lives—and we're committed to releasing features with that same vision."
The Malouf Base App is available for download on Android and iOS and connects with any Malouf adjustable bed base with Bluetooth® capability. Malouf retail partners can access the new navigation video and other marketing materials for the Malouf Base App on the Wholesale Resource Center.
About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames, and mattress toppers. Malouf products are available in over 15,000 retail partner locations in the U.S., and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers with more than 400 global patents and trademarks. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufsleep.com.