Hooker Furniture Announces Winner of #LiveInColor High Point Market Social Media Contest

Furniture World News Desk on 11/21/2019

Hooker Furniture and its brands MARQ, Bradington-Young and Sam Moore have announced the winner of the #LiveInColor High Point Market social media contest that gave participants the opportunity to vote for their favorite piece – promoting engagement across each brands’ Facebook page. In just one week, the contest attracted 392 entries and helped increase engagement on Hooker Furniture’s social media platforms by 44 percent as compared to the April High Point Market this year.

“With the ongoing changes Facebook and Instagram are making to their platforms, now more than ever, brands need to focus on creating engaging content that sparks conversations,” said Johne Albanese, vice president of corporate marketing for Hooker Furniture. “We’ve implemented a variety of strategies this year to increase online engagement with retailers, designers and consumers and we’ve found that contests – specifically when promoted during High Point Market – have proven to be successful for us as more users are inclined to share, tag and comment.”

The contest, which highlighted the vast color and customization options from each brand featured a voting system asking consumers, retailers, and designers to vote on their favorite piece including a Hooker Furniture Esperanza Two-Door Chest, a MARQ Willow 28 in. Round Ottoman, a Bradington-Young Well-Rounded Tufted Ottoman or a Sam Moore Justine Swivel Chair.

Emily Bradshaw, a consumer from of Houston, Texas, was selected as the winner for her comment and vote for the Hooker Furniture Esperanza Two-Door Chest, which also included the contest hashtag, #LiveInColor.

About Hooker Furniture: Founded by the Hooker family in 1924, Hooker Furniture Corp. is a designer, marketer, manufacturer and importer of case goods, leather furniture and fabric-upholstered furniture for the residential, hospitality and contract markets. The company also domestically manufactures premium residential custom leather and custom fabric-upholstered furniture through its Bradington-Young and Sam Moore Furniture brands. It is ranked among the nation's largest publicly traded furniture sources, based on 2016 shipments to U.S. retailers, according to a 2017 survey by a leading trade publication. Hooker Furniture’s corporate offices and upholstery manufacturing facilities are located in Virginia and North Carolina, with showrooms in High Point, N.C., and Ho Chi Minh City, Vietnam. The company operates eight distribution centers in North Carolina, Virginia, California and Vietnam. For more information,  visit hookerfurniture.com.