City Furniture, Ashley HomeStore Opening 100,000 SF Superstore In Doral Market

Furniture World News Desk on 11/22/2019

City Furniture recently announeced that this weekend it opens a 100,000-square-foot, dual-branded City Furniture and Ashley HomeStore Doral showroom that brings the Miami-Dade market the latest in home furnishings – and in next-generation shopping experiences.

Adding 75 new jobs, the two-story contemporary building co-locates the two leading retail furniture brands side by side, within the Shops at Beacon Lakes, at 1450 NW 117th Place in the Doral market. The new location is the latest expansion for City Furniture, a national Top 100 furniture retailer and Ashley HomeStore’s licensee in southwest and southeast Florida.

From sipping a glass of wine or craft beer from the KC Café & Wine bar and browsing home accessories at the City Marketplace store-within-a-store, to visiting the Miami area’s largest mattress gallery, the new superstore gives customers fresh reasons to shop in-store. It’s the latest step in City Furniture’s $100 million expansion program that has added a sleek, Miami Modern showroom in Midtown Miami and the company’s first two Orlando area City Furniture superstores.

“We’re continually innovating and listening to our customers to give them an exceptional shopping environment,” said City Furniture President Andrew Koenig. “For the dynamic, style-savvy Doral market, we’ve created the latest evolution of our next-generation showroom design. It’s a relaxed, fun environment where customers will find great values and an unmatched selection of modern, casual and traditional furniture styles and home accents.”

City Furniture’s new technology also focuses on customer convenience, Koenig noted. The firm’s advanced point-of-sale technology – the first of its kind in the U.S. furniture industry -- makes shopping quicker, easier and more enjoyable. Customers can check availability and complete purchase of any item while relaxing with a glass of wine on a sofa, testing a mattress, or from anywhere in the store. City Furniture pioneered the customized iPad sales system, working closely with Apple and IBM. In real time, it enables sales associates to check all items in stock and at all City Furniture stores and distribution centers – and to take payment and complete scheduling the delivery almost instantaneously. The company also offers same-day delivery for in-store showroom customers, and offers full online shopping.

As a 48-year-old furniture brand known for its community leadership, City Furniture this year announced a 5% Giving Pledge that commits at least five percent of annual profits to charities in communities it serves. The company is a long-time supporter of Covenant House Florida, and recently made a $1 million commitment to the non-profit agency that serves South and Central Florida children and youth who are homeless or at risk. In South Florida, City Furniture is also active in community initiatives with charities including Habitat for Humanity and the American Cancer Society.

Delivering on City Furniture’s 2040 Green Promise, the new Doral superstore is the eighth showroom the company has built to achieve Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council. In all, City Furniture has 460,000 square feet in LEED-designed showrooms. The company is also a leader in transportation, transforming its approximately 100-truck delivery fleet to run on clean-burning, compressed natural gas. The retailer has logged over 12 million miles with the green trucks since 2014 and has also pre-ordered five Tesla Semi all-electric trucks.

About City Furniture: City Furniture operates 20 showrooms from Miami through Vero Beach, and in southwest and central Florida, as well as 14 Ashley Furniture showrooms as the brand’s Southeast and Southwest Florida licensee. For information, visit www.cityfurniture.com.

City Furniture Ashley Home Furnishings grand opening weekend November 22-25 will include:
There will be a total of $35,000 in giveaways, through drawings for merchandise and room makeovers, and $100 gift cards for the first 25 people in store each day. Enjoy music, food trucks and more. Miami Marlins players, mermaids and mascots, and Miami Dolphins Alumni, cheerleaders and mascots will be on hand. For grand opening information: www.cityfurniture.com/doral-furniture-showroom-grand-opening.