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Wayfair Reports 36% Increase in Direct Retail Sales for Peak Five-Day Holiday Shopping Weekend

Furniture World News Desk on 12/26/2019


Wayfair Inc., an online destination for the home, recently reported a 36 percent increase year over year in direct retail gross sales, defined as dollars of order intake, for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. A record-breaking number of Wayfair customers shopped across all categories including live Christmas trees and seasonal decor, furniture, rugs, bedding, housewares, large appliances and home improvement items. More customers than ever before took advantage of Wayfair’s award-winning mobile app for a seamless shopping experience from their phone or tablet with approximately one in four holiday weekend orders placed through the app.

“Over the Thanksgiving holiday weekend, Wayfair customers took advantage of exceptional value and selection throughout the entire peak holiday period to drive record-breaking revenue days on both Black Friday and Cyber Monday with Thanksgiving Day also gaining tremendous popularity to become the highest growth day of the holiday weekend,” noted Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “As in past years, the Thanksgiving weekend marked a very strong sales period with more customers than ever before discovering thousands of Flash Deals and holiday promotions across Wayfair’s vast selection for everything home. We are excited to see the continued growth and momentum as shopping behavior increasingly shifts online and more and more customers discover Wayfair’s unparalleled shopping experience including award-winning customer service and fast, free delivery.”

Wayfair customers purchased furniture and decor and home improvement items for every room in the home throughout the holiday period. On Black Friday and Cyber Monday, Wayfair sold a rug every second, a barstool every four seconds, a sofa every seven seconds, and a vanity or faucet every 10 seconds.


About Wayfair: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 14 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.

The Wayfair family of sites includes:

  • Wayfair - Everything home for every budget.
  • Joss & Main - Stylish designs to discover daily.
  • AllModern - The best of modern, priced for real life.
  • Birch Lane - Classic home. Comfortable cost.
  • Perigold - The widest-ever selection of luxury home furnishings.


Wayfair generated $6.8 billion in net revenue for full year 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 12,100 people.