IT Veteran Joins Versatile Credit as Chief Innovation Officer

Furniture World News Desk on 2/20/2020

Versatile Credit, the retail service provider linking lenders with consumers applying for in-store credit, recently announced that Bill Kratzer has rejoined the company in the newly created position of chief innovation officer. Kratzer was instrumental in the development and design of Versatile’s credit cascade technology during his original tenure at the company from 2001 to 2013.

Building on his 25 years of business and technology expertise, he is helping Versatile Credit identify new technology opportunities to facilitate use of the company’s credit application process. Previously, Kratzer was chief technology officer at BioHiTech America, where he led the development of sustainable technology aimed at keeping food waste out of landfills by converting food waste into wastewater. His expertise secured patented technology at the company.

“Bill’s vision for Versatile’s Omnichannel is about making it easier and more convenient than ever for retailers to offer credit to consumers, wherever a sales decision takes place,” said Vicki Turjan, president and chief operating officer, Versatile Credit. “This means providing more options. Those options can include using the familiar Versatile Credit kiosks, as well as retailer-owned computers and tablets, eCommerce, and even the consumer’s own smartphone.”

Bill’s leadership has been instrumental in guiding the Versatile Omnichannel programs introduced in late 2019 and has been a driving force behind Versatile’s “Innovate or Die'' philosophy. Under his leadership the team is continuing to develop and design new enhancements and experiences that will enable Versatile to remain the industry leader, helping both lending partners and merchants achieve their goals

About Versatile Credit: Privately held Versatile Credit offers a managed service consisting of leading lending partners, proprietary software and services, beautifully designed hardware, and engaging visual content. This results in an exceptional experience for customers that drives more credit applications, more approvals and more sales for retailers. For more information, visit Versatilecredit.com.