Southerland Adding 6 Hybrid Models to Popular ‘Signature’ Collection

Furniture World News Desk on 12/1/2020

Independent sleep products manufacturer Southerland announced that it has added a six-model lineup to is popular Signature brand. The collection will arm Southerland’s network of retailers with a wide range of competitively priced hybrid builds.

Priced to retail from $999 to $1,699 in queen sets, the six Signature hybrid models are designed around an 8-inch zoned wrapped coil system, and include premium cushioning materials like copper-infused latex and gel-infused memory foam. The mattresses are engineered to be adjustable bed base friendly and work with Southerland’s extensive line of motion bases. Three of the new models are copper-infused latex hybrids, and the other three feature the gel memory foam.

“We continue to see an increased number of consumers looking for a hybrid sleep experience. It’s the Goldilocks tale and this emphasis on our Signature hybrid offering gives our retail partners the products they need to help capture those consumer dollars,” said Bryan Smith, president and chief executive officer of Southerland. “Our product development team came up with a great recipe with these new models, and we’re confident in their saleability.”

With additional interest from consumers and retailers in latex sleep, Southerland incorporated the three latex designs in the collection to give retailers a springboard to introduce consumers to the material.

“Consumers have a growing interest in latex. Our expanding our Signature brand gives us an opportunity to introduce a new consumer segment the latex sleep experience,” Smith said.  

The three latex hybrids feature one-inch, two-inch and three-inch layers of copper-infused latex, and the three memory foam hybrids are crafted with one-inch, two-inch and three-inch cushioning layers of gel-infused memory foam.

All six models feature a clean box top design and are enrobed in a ThermoBalance® quilted cover that combines cooling yarns with Tencel® for a cool-to-the-touch sleep surface and moisture wicking. The two $999 models offer 12-inch profiles, while the other four are 13-inch.

About Southerland: Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “making it right” philosophy that stands behind every product delivered. Each of its products is delivered to retailers via its wholly-owned transportation company. The company’s six production and distribution facilities in Nashville, Tennessee; Phoenix, Arizona; Oklahoma City, Oklahoma; and Tualatin, Oregon, total more than 470,000 square feet.