Malouf Highlights Several New Products at Las Vegas Market
Furniture World News Desk on
4/15/2021
Malouf Home showcased multiple new products at Las Vegas Market, including an ActiveDough mattress topper infused with CBD oil, eight memory foam Weekender mattresses and 20 Weekender furniture pieces. Additionally, the company announced Salt Flat furniture will be available for shipping in the U.S. starting in May.
“Retailers are excited about all of these new releases. Weekender mattresses were especially popular at Las Vegas Market and there’s a lot of interest in our new CBD products,” said Malouf Marketing Director Scott Carr. “Since launching our CBD pillows over two years ago, we’ve looked for new ways to incorporate CBD oil into our products so customers have more natural sleep solutions. Our CBD-infused mattress topper and accessories take sleep and relaxation to a whole new level.”
The Malouf ActiveDough Mattress Topper is infused with pure CBD oil for full-body sleep relief. In addition to the CBD pillows and mattress topper, Malouf created a complete sleep system with CBD spray and CBD lotion. The spray is now part of Malouf’s existing line of aromatherapy sprays, and customers can spritz it on their pillows, sheets and other bedding. The CBD lotion contains ingredients like shea butter, coconut oil and olive oil, and customers can apply it for more targeted CBD relief.
Malouf has added eight memory foam Weekender mattresses with five different profile options (ranging from 5 to 12 inches) as well as cooling gel and bamboo charcoal infusions. The gel infusion keeps customers cool and comfortable, and the activated charcoal removes excess moisture to maintain a fresh sleeping environment. Malouf also introduced 20 Weekender furniture items for the bedroom, living room and outdoor patio—perfect for customers looking to upgrade their space.
At Las Vegas Market, Malouf announced Salt Flat furniture will be in stock domestically and ready to ship in May. The company acquired the furniture line last year to bolster their product assortment, adding more than 500 SKUs across multiple categories, including bedroom, dining room, living room and outdoor furniture. Salt Flat products continue to be available through Malouf’s container direct program.
“Las Vegas Market was a home run for us. We were able to meet with hundreds of accounts, whether virtually or in-person, and meet some new faces as well,” said Eric Holmstead, director of North American Sales. “Our retail partners are particularly thrilled about Salt Flat products being available for domestic distribution. With the pandemic, we’ve seen a higher consumer demand for home furnishings, so we’re excited our retail partners can now offer these products in-store to their customers.”
Malouf hosted a Facebook livestream from the Market and offered virtual and in-person appointments to meet the needs of every retail partner. Watch a recap of Malouf’s Las Vegas showroom here, or for information on Malouf products, visit maloufhome.com.
About Malouf Home: A leader in the furniture and bedding industry, Malouf Home offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf products are available in over 15,000 retail partner locations in the U.S., and its growing international team now serves over 56 countries. Known for its commitment to quality, pricing and service, Malouf continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For more information, visit maloufhome.com.