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Wayfair Professional Releases 2021 Outdoor Trend Report

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Wayfair Professional recently released its 2021 Outdoor Trend Report for designers, contractors, and builders. Utilizing the search data of millions of Wayfair customers and the expert eye of their design team, Wayfair Professional pulled together six major trends we see dominating outdoor this year. You can download the report here.

While some trends are holding strong from last summer, like expanded outdoor kitchens, other trends are new for the season and will provide inspiration for those looking to elevate spaces for their clients.

The six trends include:

Monocrhome Metals: Modern silhouettes and galvanized metals bring this latest trend to life, with a single head-turning hue elevating the look for a minimalist approach.

Outdoor Kitchens: Outdoor Kitchen Island searches more than doubled, with Outdoor bar Stool searches were up 66%

Natural Wonders: Searches were up for furniture with warm earth tones and organic
elements like wood, sisal, and stone.

Inside Out: After months of staying inside, Outdoor furniture searches are up, with Outdoor couches receiving an 84% increase in searches.

Garden Escape: Environmentally responsible gardens have been trending, and the addition of protective structures like sheds and greenhouses let these spaces stay in use all year long.

Bright Urban Oasis: Saturated hues and bold silhouettes lend lots of energy to even the tiniest patios.

 

 

Below is a preview of two new outdoor trends, with more in the report:

Monochrome Metals

Modern silhouettes and galvanized metals bring this latest trend to life, with a single head-turning hue elevating the look for a minimalist approach. From tables and chairs to light sconces and privacy screens, look for powder-coated or matte finish metals in neutrals or bold tone to spotlight the understated silhouettes of this trend. 

  • Searches for Metal Outdoor Furniture nearly doubled year over year. 
  • Searches for Metal Privacy Screens are up 60% year over year.

 

Garden Escape

Clients expect their backyards to work harder than ever, from a soothing outdoor escape to a well-appointed entertaining space and more. Regardless of square footage, any outdoor space is an opportunity to introduce a garden--and environmentally responsible gardens have been trending, with a focus on growing vegetables, herbs and more for an extended season. Beyond just trellises and simple sheds, homeowners are seeking out larger garden fixtures like greenhouses and raised garden beds to bring their garden escapes to the next level. 

  • Searches for Garden Greenhouses nearly tripled year over year.
  • Search for Raised Garden Beds are up 75% year over year. 

 

 

To continue reading the trend report, you can download the report here.

 


About Wayfair: Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 22 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.
 
The Wayfair family of sites includes:
 
Wayfair - All things home, all in one place.
Joss & Main - Stylish designs to discover daily.
AllModern - The best of modern, priced for real life.
Birch Lane - Classic home. Comfortable cost.
Perigold - The widest-ever selection of luxury home furnishings.
 
Wayfair generated $14.1 billion in net revenue for full year 2020. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 16,000 people.

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