Hooker Furniture Expands Motion Product Line with Design Features & Concealed Functions

Furniture World News Desk on 6/7/2021

The upholstery division of Hooker Furniture is adding several new premium functions to its motion seating line. The additions were designed in response to rising demand for more comfortable and multifunctional furniture as consumers spend more time at home. Including a variety of concealed features that keep both form and function in mind, the additions – including additional storage, functionality and comfort settings – made their debut at the June High Point Market.

New comfort features include premium mechanical lumbar supports, extended footrests, power headrests and power recline functions, available in both zero-gravity and lay-flat modes. Hidden storage and additional functional elements include pop-out storage areas, USB charging ports, concealed cup holders and drop-down console tables.

“Our new motion seating options were created for design-oriented consumers who are looking for the practicality and convenience of many of these ‘creature comforts,’ but who are also drawn to more sophisticated styles,” said Jenni Jungers, vice president of Hooker Upholstery. “Our new introductions this Market provide both, with a variety of versatile products packed with cleverly concealed comfort settings and functions, all while being designed for a high-style environment.”

To support the launch at retail, the company has developed sales materials that identify the hidden features within item as well as a customizable ‘checklist hang tag’ that quickly summarizes all of the options available in each item on the retail floor.  

“These materials were designed as a ‘silent salesperson,’” Jungers added. “Each will provide an overview of the seating’s features to consumers in the absence of a retail sales associate, ensuring the concealed features don’t go unnoticed.”

About Hooker Furniture: Based in Martinsville, Va., Hooker Furniture Corporation is ranked among the nation's largest publicly traded furniture sources and encompasses 12 discrete operating businesses. These brands include: Hooker Furniture, Hooker Upholstery, Bradington-Young, Sam Moore Furniture, Shenandoah Furniture, H Contract, Accentrics Home, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality and HMIdea.  Hooker Furnishings Corporation's corporate offices and upholstery manufacturing facilities located in Virginia and North Carolina, with showrooms in High Point, N.C. and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company's stock is listed on the Nasdaq Global Select Market under the symbol HOFT. For more information, please visit hookerfurniture.com.