Eclipse Expands Licensee Footprint to North Africa
Furniture World News Desk on
7/8/2021
Through its new licensing alliance with Morocco-based Salidor, mattress manufacturer Eclipse International has moved closer to its goal of establishing worldwide distribution. Salidor – which produces mattresses, pillows and foam – is Eclipse’s first licensee in North Africa and is its 82nd licensee overall.
Under the terms of the agreement, Salidor will manufacture and distribute mattresses under the Eclipse and Eastman House brands throughout Morocco, with an eye toward eventually extending to dealers in other neighboring territories.
“Salidor is an excellent addition to our licensing group,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “It is important to our business model that we be present in all corners of the world, and there are plenty of opportunities on the African continent.”
“Salidor produces the high-quality that Eclipse looks for in its licensed partners. We look forward to meeting the demands of the North African market and helping Eclipse extend its network and worldwide reach,” said Khalid Sagiri, general manager of Salidor. “Eclipse’s patents and brand capabilities will help us increase our average price-per-piece as well as assisting in our efforts to gain market share in this territory.”
About Salidor
Founded in 1993, Salidor has established itself as one of North Africa’s most successful manufacturers of mattresses, pillows and polyurethane foam. The company has focused its product development efforts on creating merchandise that provides a restful, healthy and rejuvenating night’s sleep.
About Eclipse International
North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under six brands – Eclipse, Eastman House, Ernest Hemingway, Embrace Pure Talalay, Natural Dreams Pure Talalay, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 82 licensees worldwide. For additional information, visit www.EclipseMattress.com.