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Interior Design Trend Increases by 25% in Popularity Thanks to TikTok

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PhotoCaption
An example of the Modern Farmhouse trend. Photo by Breadmaker.

With TikTok catering to every niche, it’s no surprise its popularity is only continuing to grow.  Interior design is one such niche, with designers taking to the platform to showcase their work. The tag #interiordesign is now boasting over 5.9 billion views on the social media video clip app.

 

This inspired the home insurance experts at money.co.uk to discover which of TikTok’s most viewed interior design trends have made the biggest impact in our homes this year. They analyzed the number of google searches from January 2021 and compared them to the present (June 2021) to determine which trend has increased in popularity most. 

 

The impact of popular TikTok trends

 

 

Popular interior design trends

TikTok views

Jan '21 google searches

June '21 google searches

Popularity change

1

Modern Farmhouse

104,900,000

92,400

115,800

25%

2

Mid-Century Modern

102,800,000

160,200

196,300

23%

3

Rustic Design

20,900,000

5,500

6,500

18%

4

Vintage Design

24,500,000

16,700

19,400

16%

5

Modern Design

32,500,000

18,600

21,200

14%

6

Shabby Chic

7,400,000

153,800

170,700

11%

7

Industrial Design

87,800,000

79,000

86,600

10%

8

Urban Design

22,600,000

23,100

25,100

9%

9

Eclectic

50,700,000

260,800

263,700

1%

10

Art Deco

34,900,000

439,200

434,500

-1%

 

With over 104 million views, the interior design trend that has increased in popularity in 2021 the most is ‘Modern Farmhouse’. After analyzing the 2021 google search volumes for this trend, the figures show a whopping 25% increase in searches from January 2021 to June.

 

Placing second, with more than 102 million views is the trend of Mid-Century Modern. The popular trend has seen a 23% increase in searches since January! 

 

Taking the third spot is ‘Rustic Design’, showing an 18% increase in searches. In fourth is ‘Vintage Design’ with a 16% increase and in fifth is ‘Modern Design’ with a 14% increase in popularity since the beginning of the year. 

 

Rounding off the list of top 10 TikTok trends that have had the biggest impact this year is ‘Art Deco’. Although the trend has amounted to a huge number of views (34 million), the number of those searching for it has dropped by -1% in the last six months. 

 

 

Methodology 

  1. Firstly, money.co.uk made a list of the most popular and well-known interior design trends using multiple online sources, like Adorable Home and Luxdeco
  2. They then analysed each interior design trend on TikTok to discover which had the highest volume of views. A variation of each trend was used to make sure the hashtag with the highest views was chosen (e.g., #UrbanDesign #UrbanDecor). 
  3. With a finalised top 10 list of the most popular interior design trends on TikTok, money.co.uk input each trend into SEMrush to compare the number of average monthly searches from January 2021 and this month (June 2021). 
  4. The percentage increase between both dates was calculated and each trend was then ranked to demonstrate which was proven to be the most popular. 

*All data was collated on 28/06/20 and is subject to change.

 


About money.co.uk

money.co.uk is a free, online comparison service that allows you to compare thousands of financial products. We offer tools and filters to help you find what you're looking for, so you can make informed financial decisions.

 

money.co.uk is owned and managed by Dot Zinc Limited, and we are classed as a credit broker for consumer credit products, not a lender. Dot Zinc Limited (4093922) is authorized and regulated by the Financial Conduct Authority (FCA) and registered under number 415689.

 

 

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