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Southerland to Increase Capacity by 30% at New 318,000-Square-Foot Factory

Furniture World News



Domestic mattress producer Southerland announced that it is installing new state-of-the-art equipment and will institute lean manufacturing protocols that will give its new, 318,000-square-foot factory a 30 percent increase in capacity. The moves come at a time in which demand for quality sleep products is continuing its steep upward trajectory.

Southerland has reconfigured the plant’s layout around the principles of lean manufacturing. Production now proceeds in a linear pattern from the back end of the factory, where raw materials are stored, to the front end, where assembly is completed. The result is a more streamlined manufacturing process that will significantly increase the plant’s productivity and will provide the flexibility for the company to broaden its range of merchandise to meet market shifts. 

In addition, Southerland has purchased new machinery that will enable it to increase the output of its bed-in-a-box product line – of which its most prominent collections are the iBnB line and the company’s exclusive collection for online retailer Wayfair. The new layout also features a third production line for its highly successful American Adjustables adjustable base collection.

“With the new machinery and the lean manufacturing layout, we will be achieving a dramatic improvement in total productivity,” said Bryan Smith, president and CEO of Southerland. “This is a timely move for us considering that demand for bedding products is outpacing the industry’s overall capability to meet consumer and retailer needs. It is also an investment in the future because we expect demand to continue growing through the rest of this year and into next year, and we want to be front and center as a supplier that can meet all of our retail partners’ ever-growing needs for quality bedding products.”

Once remodeling is completed, Southerland will move its corporate offices to the new facility, including the offices of its wholly owned transportation company, Southerland Transport; and will open an expanded showroom on the site, which will increase its show space from 2,000 square feet to 7,000 square feet. The new site will serve as the base for Southerland Transport’s recently expanded fleet of trucks, which now numbers more than 50, and will have a drivers lounge and other amenities that will help the company recruit more drivers – an important goal for this sector of Southerland’s overall business. The new layout will also create a more comfortable environment for employees, providing improved access to break rooms and other amenities, such as better lighting. 

The factory is ramping up production of Southerland’s entire product line at the new site, which will also enable the company to boost its staff by an additional 40 people. It is located at 6050 Dana Way, just off Interstate 65. Southerland began moving into the new facility in May from its two previous manufacturing locations it had occupied since 1973.



About Southerland

Southerland has been making quality mattresses in the U.S. since 1893. Using only best-in-class materials and components, Southerland currently sells its line of mattresses and adjustable bases throughout 43 states. By implementing its stringent quality assurance program, Southerland manufactures mattresses that are backed by the company’s “We make it right” philosophy, which stands behind every product delivered. Each of its products is delivered to retailers via its wholly owned transportation company. The company’s current six production and distribution facilities in Nashville, Tennessee, Phoenix, Arizona, Oklahoma City, Oklahoma, and Tualatin, Oregon, total nearly 600,000 square feet. 


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