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Dorel Home Expands Reach with New B2 B Shopping Site

Furniture World News Desk on 9/19/2022

Dorel Home, a segment of Dorel industries Inc., is launching DorelShowroom.com, a B2B shopping site that will allow more retailers than ever to enjoy access to the company’s expansive house of brands and a portfolio of products previously only available to mass market players.

The major initiative, currently in beta testing with key dealers and set to be unveiled inside the company’s newly revamped showroom at the High Point Market this Fall, is helmed by Nicole Jefferson, Dorel Home’s newly appointed chief marketing and merchandising officer.

“Historically speaking, Dorel Home has served mass retailers and the largest furniture chains in the country,” Jefferson said. “In other words, only those dealers that could support large volumes. With this new user-focused wholesale website, we can now offer small to medium-tier retailers an exciting shopping experience and the kind of flexibility they require to meet their growing product needs.”

Indeed, Jefferson said, “Dorel Home is delighted to open wide the doors of our High Point showroom this Market, Oct. 22-26, to dealers that our company has not been previously able to accommodate. Beginning this October, small and mid-size retailers are welcome to shop both our showroom, and direct online, round-the-clock at their leisure via DorelShowroom.com, where they will enjoy wholesale and discount pricing, as well as drop-shipping services for less than pallet quantities.”

According to the executive, dealers can apply and onboard quickly to the password-protected site. Banners hanging throughout the company’s C&D Building (Space 9A and 8N) showroom will feature QR Codes that make signing up easy. Following credit approval, they will have immediate access to all the products available today in the warehouse from any of the Dorel Home product collections, which include such high-profile brand names as Novogratz x Paris Hilton, Cosmo Living, and Mr. Kate, in addition to its popular house brands like Little Seeds, Ollie&Hutch, Bertini, Signature Sleep, Baby Relax, DHP, NTense, Cosco and Ameriwood Home.

DorelShowroom.com site will also make available discounts and excess inventory for customers that seek to buy in large volumes. Even more functionality is scheduled to be added to the site by January 2023, and eventually, Jefferson added, “the site will also be open to interior designers and home stagers.”


About Dorel Industries Inc.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global organization, operating two distinct businesses in juvenile products and home products. Dorel’s strength lies in the diversity, innovation, and quality of its products as well as the superiority of its brands. Dorel Juvenile’s powerfully branded products include global brands Maxi-Cosi and Tiny Love, complemented by regional brands such as Safety 1st, BebeConfort, Cosco and Infanti. Dorel Home, with its comprehensive e-commerce platform, markets a wide assortment of domestically produced and imported furniture. Dorel has annual sales of US$1.7 billion and employs approximately 4,200 people in facilities located in twenty-two countries worldwide.