Malouf™ Reveals New Augmented Reality Feature on Website

Furniture World News Desk on 9/27/2022

Malouf has added an augmented reality feature on maloufhome.com/furniture that allows customers to mix and match furniture pieces like bed frames, adjustable bases and headboards. Malouf retail partners can utilize this tool to highlight product variety and help customers build their ideal sleep system.

“Furniture is a category that we expect to see continued growth and success,” said VP of National Sales Jesse Gibbs. “With this steady demand, we developed a web feature that makes it easier for retailers to sell furniture in their stores. It also helps them cross-sell an upholstered bed with a mattress to increase their overall average order value.”

To build the augmented reality feature, Malouf’s 3D digital artists created detailed renderings for each furniture piece. The 3D team then handed these renderings to the company’s software engineering team to be developed and customized for the website. The goal was to provide an interactive experience that lets customers preview the scale, style and color of the furniture.

“Over 30 percent of consumers use augmented reality because they want to visualize products in their space before making a purchase,” said Ashlee Willes, brand manager at Malouf. “Our AR feature is a great way for retailers to engage with customers and assist them in creating a unique sleep setup.”

Malouf retail partners can see this new feature in action by visiting maloufhome.com/furniture and scrolling to the bottom of the page. To learn more or partner with Malouf, contact a sales representative at 800-517-7179 or sales@maloufhome.com.

About Malouf Home™

Malouf Home leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat and Weekender, Malouf commits to quality, pricing and service through a comprehensive product catalog that satisfies a variety of customers. Malouf products are available in over 16,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. To learn more, visit maloufhome.com.