Loloi Launches Campaign Promoting Javari Rug Collection
Furniture World News Desk on
7/3/2017
Loloi recently announced a “Commit to Color” Campaign to promoted its Javari Rug Collection, a product of editing with each design balancing up to 25 colors.
To promote Javari, Loloi created a microsite that will feature input from some of the biggest bloggers in home décor, encouraging customers to look past more traditional hues in favor of collections that truly make a statement.
“Since introducing Javari at the winter and spring markets, we have been thrilled with the response and enthusiasm the collection has received,” said Cyrus Loloi, Principal of Loloi. “Given the vibrancy and extensive, deep color palette of the collection, this is an opportunity to embrace color again in a big way.”
As part of the campaign, four major digital influencers were selected to partner with Loloi, and be a part of the “Commit to Color” campaign. With an opportunity to live with a Javari design of their choosing, each influencer will showcase how they choose to style Javari, and what makes the collection truly unique for them.
The following bloggers will be featured on the microsite, as part of the campaign:
Jenny Komenda, editor of Little Green Notebook/Adventures in Design blog, selected Javari in Berry Sunrise for her home. According to Komenda, "The Berry Sunrise rug is like a chameleon - you can pull almost any color from this beautiful rug! It is the perfect rug for neutral decor lovers looking to add a little subtle, easy-to-live-with color into their homes.”
And Anthony D’Argenzio, the Creative Director of Zio and Sons said, “It’s so refreshing to see a collection like Javari by Loloi. We love the unique use of color, playful patterns, and captivating texture.”
The “Commit to Color” microsite launched on June 26th.
To view the microsite, visit https://javari.loloirugs.com/
More about LOLOI RUGS: Founded in 2004, LOLOI has become a fashion leader specializing in medium- to high-end area rugs in every style category, and a premium producer of textiles. Under the expert direction of area rug veteran Amir Loloi, the company has won six ARTS Awards: four for “Best Rug Manufacturer” in 2010, 2011, 2015 and 2016, one in 2012 for "Best Outdoor Manufacturer," and one in 2013 for “Green Manufacturer.” Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design attest to the company’s commitment to innovation and quality. For more information, visit
www.loloirugs.com.