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Classic Brands To Unveil ‘X-Bed Collection’ At Summer Market

Furniture World News


Classic Brands reports that it is unveiling a four-model mattress collection featuring a colorful, wicking fabric that delivers a cooler, drier sleep for consumers and a brighter showroom floor for retailers. The X-Bed Collection, featuring a sporty, abstract ticking design, will be showcased at the Summer Las Vegas Market in Classic Brands’ newly renovated showroom located at B-970.

The X-Bed Collection features 12-inch profile mattresses available as a hybrid, a visco-foam, a gel-visco or a latex over polyurethane foam. The mattresses are priced to retail from $599 to $899 in queen, and can easily fit into a bed-in-a-box, e-commerce program.

“The X-Bed Collection is a really upscale, hip looking group of mattresses,” said Michael Zippelli, president and CEO of Classic Brands. “This collection will really resonate with the millennial consumer who is in the market for something unique and delivers on the promise of a solid night’s sleep. Each of these beds will definitely stop consumers in their tracks and make them take a look.”

The textural ticking is incorporated to be visually stimulating on the retail floor, as well as functional in its moisture wicking capabilities for a drier sleep. Each of the mattresses is available in four color combinations – purple and yellow; red and gray; sky blue and gray; and yellow and gray. The colorway selections are based on colors in today’s athletic footwear and apparel trends.

The entire X-Bed Collection will be featured in the Classic Brands’ Las Vegas Market showroom at B-970.

More about Classic Brands: Classic Brands uses the finest materials from around the world including all-natural and high-performance covers, Talalay and Dunlop latex, memory foam, gel-infused memory foam, innerspring and wrapped coil hybrid. Classic’s line of gel-memory foam and hybrid mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. Classic Brands is committed to being on the cutting edge of designing and producing innovative products for people to sleep healthier. Its sleep systems are designed to help you get the maximum benefit out of each night of sleep. For more information, visit www.ClassicMattress.com.

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