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Kingsdown To Unveil “Prime Collection” At as Vegas Summer Market

Furniture World News


Kingsdown reports that it will unveil its Prime Collection, a collection that delivers an abundance of innovation for less than $1,000 in queen, at the Las Vegas Market. The premium mattress line features cooling gel, individually wrapped coils with a reinforced lumbar zone and an alternative to memory foam.

Kingsdown manufactures its extensive product line in each of its U.S. factories across the country. By taking advantage of the expertise of its design and manufacturing teams to develop the Prime Collection, Kingsdown is giving retailers a quality product to promote at aggressive price points.

Mattresses in the Prime Collection are crafted with a combination of high coil count – 1,008-coil density for queen – tri-zoned wrapped coils for lumbar support, cooling gel and Serene® Comfort Foam, a non-temperature responsive foam that provides support, reduces pressure and dissipates body heat. A latex lumbar support zone adds resiliency and support for the lower back. In addition, solid wood foundations, precision-milled with Amish craftsmanship, provide supreme durability.

“The new Prime Collection is filled with premium details at an extremely sharp price point,” said Frank Hood, CEO of Kingsdown. “The new foam packs all the attributes of a high-density foam into a more cost-effective product, allowing us to hit exceptional pricing. These price points bridge the price gap between our value and luxury collections, offering our retail partners exceptional quality at an exceptional value.”

Priced to retail at $599, $799 and $999 in queen, each model is available in firm, plush and pillow top. Kingsdown will showcase the Prime Collection in its showroom located at C-1588 during the Las Vegas Market, July 30 – Aug. 3.

More about Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as its manufacturing facility, are also headquartered in Mebane. International offices are located in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, Texas; Winchester, Va.; Lakeland, Fla.; Stockton, Calif.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. For more information, visit www.kingsdown.com

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