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Shifman Masters Collection Receives a New Look and Feel for its 20th Anniversary

Furniture World News


Shifman will celebrate the 20th anniversary of the Masters Collection by unveiling a new line at High Point Market with an updated look and enhanced comfort levels.

Shifman Mattress Company, a designer and manufacturer of luxury, handmade, two-sided mattresses for over 124 years, announced that it will celebrate the 20th anniversary of the Masters Collection by unveiling a new line at High Point Market with an updated look and enhanced comfort levels.

The line offers nine different styles to satisfy a variety of comfort preferences and retains its core components of hand-tufted, two-sided mattresses, natural materials, and eight-way hand-tied boxsprings. The vivid new covers uniquely combine the strength and durability of a woven, while still providing a plush surface feel. Complimentary borders enhance the modernized visual appeal of this line, while still maintaining the classic look Shifman is known for. Keeping with the tradition of using the finest quality, natural materials, the collection is made with natural cotton as its major component, with natural latex foam, Joma wool and luxurious angora fiber to achieve the desired comfort of each style. The fine details include coordinating specialty tape, gunmetal-colored corner guards, and increased border height. “Over the past 20 years, the Masters Collection has become extremely important to Shifman, its dealers, and consumers. The fact that we do almost 50% of our total dollar business in this category with prices starting at over $4,000 for a queen set exemplifies the tremendous value built into every product. However, the other 50% of the business is done on other product collections that feature more popular price points starting at $799. The combination makes for a successful retail mattress program with an average unit sale that is three times the industry average,” said Bill Hammer, president.

Shifman will also showcase its Modern Comfort Collection and American Heritage Collection for retailers who did not attend April market. The Modern Comfort Collection combines premium features such as natural cotton and hand-tufting with the flexibility of individually wrapped coil innersprings. These mattresses will be displayed on Shifman PowerMotion® adjustable bases in the company’s showroom. The American Heritage Collection consists of nine beds designed to aggressively compete with premium products from other brands at large mattress retailers while providing product differentiation to the retail environment. “This line is part of our aggressive expansion plan to bring the Shifman Difference and its unique story to new markets. It’s a tremendous opportunity to help large bedding retailers expand their business by offering better quality and customer satisfaction while delivering a higher average unit sale, and increased profitability,” added Tim Wade, national sales manager. The new lines will be available to view at October 2017 High Point Market.

More about Shifman Mattress Company: Shifman is a leading designer and manufacturer of luxury, hand-crafted mattresses that are built with the same commitment to quality, integrity and true craftsmanship by which the company was founded on over 124 years ago. A family-owned company, Shifman operates under the management of the Hammer family. Today, the company operates out of an 84,000 square foot manufacturing facility in Newark, NJ. Shifman has a proven track record of creating strategic partnerships with its dealers to increase retail sales and customer satisfaction. For more information, visit www.shifman.com.

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