Sealy UK Launches Ingredients List

Furniture World News Desk on 11/3/2017

Bed brand Sealy UK recently announced the launch of a new ‘ingredient list’ in a move to become completely transparent with its products. Sealy will start to feature full product declarations for its core brochure, with a full list of elements and components, including materials used and sourced.

The rise of the ‘conscious consumer’ has seen Sealy invest in this new and clear way of marketing its range, helping to meet the growing demand for quality and ethical products in the market. Available to access Online for both consumers and suppliers alike, the new approach takes inspiration from food labelling, allowing buyers to educate themselves on the ethical and quality components that go into making Sealy’s mattresses.

Neil Robinson, sales and marketing director at Sealy, said: “It is remarkable and illogical that you get more information about the contents of a bag of crisps, than you do in a mattress that may cost more than $1,000. At a time when consumers are expecting full product disclosure on everything they buy, we felt that it was time to be completely transparent about exactly what goes into our mattresses

“All of our product ‘ingredients’ are of the highest standard, and this is something we’re extremely proud of. We’re excited to see how the sector reacts to this new move and we hope it works to drive transparency and innovation across the board, with other like-minded manufacturers following suit. After all, if you have nothing to hide then there should be complete and total product disclosure.”

More about Sealy UK: Sealy employ around 330 people and can make a staggering 3,500 mattresses a week from our 160,000 sq ft factory. Sealy operate in over 50 countries with a worldwide turnover in excess of $2.5billion and a Sealy bed is sold somewhere in the world every 3 seconds!

Sealy invests more time and money on product development than any other bed manufacturer, utilising state-of-the-art facilities at the world’s largest and most advanced research and development centre and bed testing laboratory in Greensboro, North Carolina. This is in addition to the Silentnight Group’s own research and development resource at Barnoldswick in Lancashire.