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Durham Furniture Enhances Perfectbalance Catalog

Furniture World News


The catalog updates complete phase two, which included a major website redesign of perfectbalancefurniture.com in September of this year.

Durham Furniture recently announced that it has revamped its PerfectBalance catalog to help customers select from the numerous collection styles and sizes available in the program, each with a choice of more than 40 finishes and 17 hardware styles. The catalog updates complete phase two of the company’s recent initiative to enhance the marketing and sales support materials for its PerfectBalance collection, which undertook a major website redesign in September of this year.

For a consistent look and feel, the overall design of the catalog was modernized to mimic the style of the recently updated website, perfectbalancefurniture.com. In addition to the stylistic changes, the company updated the finish and hardware presentation, added new renderings with detailed dimensions for each of its 15 headboard options and three footboard options and added room scene photography pages for consumer lifestyle inspiration.

In addition to the catalog, the company has also redesigned its PerfectBalance tear pad which serves as a helpful reference for retail sales associates and consumers on the retail sales floor.

“We have received tremendous feedback on the updates we made to our PerfectBalance website earlier this year,” said Luke Simpson, president and CEO of Durham Furniture. “The updates to the catalog, tear sheets and POP materials were the next logical step in providing our dealers with a complete toolbox of easy-to-use sales aids to help make custom order selections at retail quicker than ever before. Our new website, combined with the catalog and tear sheets allow our retailers to present more product choices in a much smaller retail footprint, which maximizes their ROI in the collection.

“Like all of Durham’s collections, PerfectBalance contains no veneers or plywood. Made of solid maple, complete with soft close drawers and bed storage options, making PerfectBalance your own has never been easier,” he added.

More about Durham Furniture: Since 1899, Durham Furniture has been committed to making solid wood furniture of exceptional quality, design and enduring value. With a proven legacy of integrity and dependability, Durham, a winner of numerous design awards, is among the premier bedroom and occasional furniture manufacturers in North America. The Durham brand also includes Solid Choices, offering more than 40 finishes for some pieces and collections, and PerfectBalance, offering furniture that is the right style, right finish and right size. All furniture is crafted at the Ontario, Canada, plant using lean manufacturing methods, while still relying extensively on the human touch.

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